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Bengali TV Soaps Witness Shrinking Shelf-Life; Courtesy OTT’s Original Series
At a time when Bengali TV soap operas are paving way for budding actors and actresses, it is also becoming a trend that these are going off air before the end of their contractual run. Gone are those days of mega serials such as Janoni and Janmobhumi longest-run in Doordarshan Bangla during the 90s. Even with the advent of private satellite channels — Subarnolata in Zee Bangla, Sreemoyee in Star Jalsa witnessed a shelf-life of 4-5 years. However, few shows make it past the 100-episode these days, making it difficult for TV networks and producers to break even. Incidentally, as consumption is shifting to OTT platforms, seasoned producers and networks are keen on the new format of ‘TV orginals’ made on a comparatively less budget than that of an episode for a TV serial. In recent times several noted serials such as Balijhor, Ekka Dokka, Guddi from Star Jalsa and Mukut, Icche Putul, Khelna Bari from Zee Bangla have witnessed abrupt endings. Many of these are run by noted producers — Leena Gangopadhyay and Saibal Banerjee owned Magic Moments Motion Pictures, Blues Production by Snehashis Chakraborty, Arka Ganguly of Organic Studios production house. Significantly, Leena is creating for Star Plus, where her popular serial Jol Nupur to be made in Hindi. Chakraborty admitted that the number of successful shows has gone down drastically and hence many are now targeting Hindi channels. His own serial Sarbajaya – helmed by celebrated Bengali actress Debashree Roy was remade in Odiya.  

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.