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Kollywood’s New Trend: Small Budget, Big Impact Movie Wins Praise From Acclaimed Directors
Something very laudable is happening in Kollywood. Acclaimed film director Bala was all praise and laurels for a just released film Vaazhai, directed by Mari Selvaraj which would have easily passed into oblivion, as it has no glitzy stars nor high amp pre- promos. Just a cute story that unfolds and tugs at your heartstrings, the kind of film that the audience relegates as Festival types. A teary-eyed, highly talented director Bala hugged Mari Selvaraj and said, “We are surely and supremely on the road to global acclaim for Tamil cinema and artists”. Ace director Mani Rathnam too praised the film. Result: 60% of the theatre audience have watched this movie due to endorsements by these well-known directors. There is a big sea change happening, and a very essential change in the themes, treatment, cast and most telling in the budget. Sensible producers like Sivakarthikeyan and directors like Vinothraj have touched audience sensibilities that over the top budget and cast do not make a film watchable. Actor Sivakarthikeyan is glowing with pride that his just released Kottukkaali (fresh from its showing at the 74th Berlin Festival) has garnered rave reviews from peers and patrons. Soori, the film’s main protagonist/antagonist has risen like a colossus from his earlier avatar as a comedian, sidekick. Bollywood and its bean counters are sure to be wondering if it is not big money, then what is the secret sauce of such small budget films. Simple themes but powerful storytelling.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.