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Alia To Replace Deepika As Sanjay Leela Bhansali’s New Muse?
Award winning and yet, controversial filmmaker Sanjay Leela Bhansali has found a new muse in Alia Bhatt, who featured in his latest film Gangubai Kathiawadi, a biographical crime film based on a chapter from Hussain Zaidi’s book Mafia Queens Of Mumbai. Bhansali, insiders say, has already decided to cast Alia in his next ambitious project Baiju Bawra, originally planned with Mastani Deepika Padukone in mind. But Bhansali’s erstwhile muse, who saw him as her mentor sought more money, which did not go down well with Bhansali. Deepika essayed key roles in two of his movies Bajirao Mastani and Padmaavat but, may be out of the new big banner project even as many wonder whether the two will ever work together again? Alia is definitely a part of his next film though. Of course, Ranveer Singh who also owes it all to Bhansali will most likely play the title role of Baiju Bawra. Bhansali, with over 18 films, follows a pattern of working with his film stars in at least two films. Aishwarya Rai was his all-time favourite while Manisha Koirala acted in 1942: A Love Story and, is back with Heera Mandi. It is quite common for filmmakers to cast their favourite stars in all their movies, David Dhawan-Govinda, Karan Johar-Shah Rukh Khan and, of course, MF Husain whose forever muse was Madhuri Dixit.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.