cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
madrasi camp
3 cm
vaibhav S
Mamata_036
dino rain
sitare housefull
Sidda_Hari
MBRajesh
thug life
ajit_020
PV Sindhu
PUMA Signs Up With Indian Champion PV Sindhu
PV Sindhu has been in the news in recent times for all happy reasons; first and foremost, she chose to settle down in life, marrying Venkata Datta Sai in Udaipur, and now comes another pleasant news that she has been chosen as the Brand Ambassador by the top German footwear, apparel and accessories company PUMA which has been associated with such illustrious sportspersons like the World’s all-time great athlete Usain Bolt, Brazil’s top-notch football player Neymar Jr and Indian sportspersons like Harmanpreet Kaur (cricket), Mohammed Shami (cricket), Olympian Sarabjot Singh (shooting), and  Paralympian Avani Lekhara (shooting). With a market cap of Rs 562.26 billion, the company has entered a big way in Indian badminton by zeroing in on a champion player who won the silver medal in the women’s singles at the Rio Olympics in 2016 and a bronze medal at the Tokyo Olympics 2020. Sindhu did not have a particularly memorable time at the Paris Olympics, but she has won medals — gold to bronze in almost every competitive regional and global tournament. She will target the 2026 Asian Games in Aichi and Nagoya (Japan) and perhaps the Olympics in Los Angeles in 2028. PUMA, in the business of sports brands for more than seven and half decades, has announced a multi-year arrangement with the star Indian badminton player who is 29 and has been a splendid achiever, bestowed the Khel Ratna, Padma Shri, Padma Bhushan, and Arjuna Awards.  Sindhu will be seen in PUMA colours from the India Open in New Delhi on Tuesday, January 14. Last November, she announced plans to start the PV Sindhu Center for Badminton and Sports Excellence in Visakhapatnam.
lakshya sen_002
Shuttler Lakshya Sen Goes Down Fighting
India’s promising shuttler Lakshya Sen lost out to Malaysia’s Lee Zii Jia in the bronze play-off at the Paris Games on Monday. Earlier,  Sen chucked away a big chance to earn the tag of a giant killer! Sports offers opportunities of a lifetime to dethrone champions and the 22 year old could not have given a better gift to his mentors, Prakash Padukone and Vimal Kumar, by bringing down the defending Olympic men’s singles champion — Viktor Axelsen had won the men’s singles badminton title at the Tokyo 2020 Olympics — in the Paris 2024 semi-finals. Up 17-11 in the first game and 7-0 in the second, the young aspirant squandered openings to thrash the great Dane and bid for the gold. Nothing had prepared Axelson for an inspiring and incisive display by Sen; perhaps even Padukone and Kumar would have been surprised by their charge’s extraordinary stroke play bringing out the best from his repertoire. Sen had put it across two seeded players — Indonesia’s Jonatan Christie and Chinese Taipei’s Chou Tien Chen — to get into the semi-finals. When the other Indians could not rise above the mediocrity, Sen appeared like a shining star, all ready to conquer the World.  The La Chapelle Arena was packed with the roaring India supporters and Sen had just done his part to encourage them to be full throated. Eventually he appeared to have lacked the killer instinct. Every minute after he offset the 0-3 deficit, he looked the part as a conqueror. But as they say in sport: He petered out, losing the grip on the semi-finals. 
chirag shetty
Will Maharashtra Govt Act On Chirag Shetty’s Plea?
Mumbai and Maharashtra’s Chirag Shetty may have stirred the hornet’s nest by telling the Government of Maharashtra to look at the achievements of sportspersons of the State in Olympic sport and reward them, just as they do for cricketers. He was only refreshing the people in authority that he, too, as a son of the soil, had helped India win the ultimate prize in badminton — the seven-plus decade-old Thomas Cup in 2022. A doubles specialist — his partner being Satwiksairaj Rankireddy from Telangana — Chirag had played his part in the historic win. The young shuttlecock player made a timely appeal soon after the Government of Maharashtra feted the Mumbai players and support staff of the Indian team that won the Twenty20 World Cup in Barbados on June 29 with a cash award of Rs 11 crore.  Former India player and coach Uday Pawar has hit the nail on its head, saying that a mechanism in place for winning World Cup level competitions would straightaway reward sportspersons and that achievers like Chirag can focus on their sport. Chirag, along with his partner, are among the top doubles pairs in the World, and the badminton community in India is fondly hoping for a medal from the doubles pair in the forthcoming Summer Olympics in Paris. On the count of sweat and toil, Chirag is no less than any other champion performer. Chirag doesn’t grudge the cricketers being applauded before the lawmakers in the Vidan Sabhan, and most importantly, he is only asking the likes of Eknath Shinde, Devendra Fadnavis and Ajit Pawar to pat achievers in other sports on their back and be generous on money matters.
Lakshya Sen
Shuttler Lakshya Sen Wins BWF Bronze In Spain, Makes Prakash Padukone Proud
Huelva, in southwest Spain, delivered good tidings for men’s badminton in India and, particularly for the Bengaluru-based Prakash Padukone Badminton Academy (PPBA). Huelva was the venue for the season ending 2021 Badminton World Federation (BWF) Championship held last week, and the budding star from the PPBA, Lakshya Sen, reached the semi-finals before losing to countryman Kidambi Srikanth in a 69-minute three-setter. Sen won the bronze medal, but more significantly he has signalled his arrival into the big league. The world men’s singles field is replete with champion performers from Asia and Europe. Sen had lost to Denmark’s World No 1 Viktor Axelsen twice in Round Robin (second round) and the semi-finals of the previous week’s HSBC BWF World Tour Finals at Bali, Indonesia. He got a walkover from top gun Japanese Kento Momota due to injury and also from Denmark’s Rasmus Gemke but, he made the most of the following week’s World Championship upper half draw that was also weakened by injury related walkovers by Momota , Indonesia’s Jonatan Christie, France’s Toma Popov. Sen himself got a R32 walkover from German Max Weisskirchen. Sen needed all the luck, but he ran out of it against Srikant. The professional shuttler of four-plus years, Sen gives Indian Badminton plenty of hope.
sindhu saina
Sindhu Goes After The Big Prize
Pusarla Sindhu, the long-limbed Indian shuttle-cock champion has been the cynosure of all eyes in the last five years. She sprang a big surprise winning the women’s singles silver at the 2016 Rio Olympics, followed it up with a silver at the 2018 Asian Games in Indonesia and the gold at the World Championship in Basel. She is expected to bring home a medal from the Olympics at Tokyo set to start on July 23. Soon to turn 26, Sindhu, has a wholehearted supporter in former nine-time national champion Aparna Popat who is not really bothered with Sindhu not winning other BWF tournaments: “Sindhu does well in the big ones, the World Championships, Super Series Finals, and the multi game events like the Olympics, Asian Games and Commonwealth. No one talks about Djokovic. Nadal, Federer, winning ATP titles now, only the grand slams like the Australian, French, Wimbledon and the US. Why can’t Sindhu be seen that way?  You introduce her as the World Champion and Olympic silver medallist. Who is asking for more? That’s all. It’s not that she needs to make money from other tournaments to make a living. She has got everything sorted. Winning the big ones is like a lottery, you win one big title and you get 20X. This has been her strategy, and it has worked.”

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.