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How Dharam Chopra’s Cinematic Debut Soared With A Yes From Rajendra Kumar
BR Chopra’s younger brother Dharam Chopra (elder to Yash Chopra) was learning cinematography. So as to give him a chance to become a full-fledged cameraman (now called director of photography), BR launched Dhool Ka Phool in 1960. Since it was Dharam’s first film as a cameraman, no star readily agreed to sign on for the film. Even Rajendra Kumar, popularly known as Jubilee Kumar, did not respond when approached. Those days Dharam used to stay in a building called Parchhaiyan in Juhu, which was built by lyricist Sahir Ludhiyanvi. One night around 11 pm, Dharam heard somebody shouting out his name. When he looked out, the person was none other than Rajendra Kumar. He shouted “Dharam me kar riyan teri picture! Don’t worry!” And that one yes from Rajendra Kumar changed Dharam’s life forever. Dhool Ka Phool was a runaway hit and thereafter Dharam was on a roll. It was Dharamputra (1961), T Prakash Rao’s College Girl (1962), PL Santoshi’s Dil Hi to Hai (1964), BR Chopra’s Waqt (1965) and many more. For Waqt he bagged Filmfare’s best cinematographer award. Dharam, who was ranked among top five cinematographers in the country, predominantly worked for his brother BR Chopra. He passed away in 2002.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.