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Has Bollywood Got Its Mojo Back?
Bollywood seems to have got its mojo back. After a series of flops, sequels seem to have given Bollywood a new lease of life. Sunny Deol’s Gadar 2 is a runaway hit, earning close to Rs 450 crore thus surpassing KGF 2 collection’s record. Interestingly, Sunny Deol travelled around promoting Tara Singh, the character and not himself… and that worked.  In the case of Akshay Kumar, now an Indian citizen, he has finally got a hit after a string of flops. OMG 2 has earned Rs 120 crore till date and counting. And for Ayushmaan Khurrana Dream Girl 2 got the biggest opening of his career. All these three hits indicate its boom time for Bollywood. Audience is back to theatres. And what is also giving the leg up to the whole industry is the OTT platform. Some of the characters like Vartika played by Shefali Shah in Delhi Crime, Kaalen Bhaiya by Pankaj Tripathi in Mirzapur have made them a household name. No wonder they are thriving on Season 2, 3…Earlier, Bollywood which thrived on remakes of Malayalam, Telugu and Tamil movies is now encashing on sequels. Some of the successful sequels were: Munnabhai by Raju Hirani, Krrish by Rakesh Roshan, Singham, Phir Hera Pheri by Firoz Nadiadwala. Get ready to see Salman Khan’s Tiger 3 this Diwali and also in the pipeline is the confrontation between two Khans in Tiger Vs Pathaan. Happy days are here again!

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.