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Apollo Hospitals Pick 60% Stake In Ayurveda Hospital Chain AyurVAID
Apollo Hospitals is diversifying into the ayurveda business. The hospital chain has acquired a 60% stake in AyurVAID, a pioneering chain of new generation Ayurveda hospitals, for a consideration of Rs 26. 4 crore. Cochin headquartered AyurVaid, operates nine hospitals and clinics across India. The hospitals are located at Kochi, Gurugram, Uttarakhand and Bengaluru. Bulk of Apollo’s investment will go towards upgrading existing facilities, setting up new centres, strengthening enterprise platforms and digital health initiatives. AyurVaid, which has set up new generation ayurveda hospitals with around 150 beds, specialises in applying Ayurveda to solve modern health problems. “We believe there is immense scope to deliver evidence-based integrated medicine, combining allopathic and traditional models, to improve outcomes and quality of life of our patients,” according to Pratap C Reddy, Chairman, Apollo Hospitals. Elaborating on the acquisition, he said that it is a transformational journey which will lead to the evolution of care models In India and around the world. Apollo hopes that its investment will push the turnover of AyurVAID from Rs 15 to Rs 100 crore in three years’ time.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.