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Kollywood Finds Its Mojo With Small Budget Film
Right on the heels of Ayothi and Tourist Family, Tamil audiences who have turned picky and particular about strong story lines and sinewy scripts are about to be treated to another cute film about the obstacles in acquiring a 3 BHK flat. R Sarath Kumar and his wife, a struggling middle class couple, want to realise their dream to own a house. Nothing monumental you may say but what they encounter as problems nearly scorches their aspiration. Was it just a coincidence or planned that the Saturday, June 28 the Chennai editions of Times Of India and The Hindu were peppered with housing projects ads. The Chennai real estate market is often called a surplus housing realty market. Yet modest budget aspirers are left out of this aspiration circle …cost and EMI speed bumps. Suddenly, a video of a 27-year old Sarath Kumar film, Sooryavamsam surfaced to draw the attention of netizens. The film, a blockbuster story and its hard-hitting dialogues, is still remembered and talked about. This particular hook video had a compelling Sarat telling his wife Devyani in chaste Tamil, “Enra kudumbathil elleraum vandachu, photo edunga”.(all my family members are here, take the photo) A tentative Devyani soulfully asking “Chinraasu”, referring to her estranged son waiting in the wings to reconcile with his dad. In this promo video, Siddharth is shown as the lonely one, hopefully, waiting in a corner. A powerful idiom for yet another father-son feud, with a helpless mother wanting to bring them close. This innovative promo for 3 BHK has already whetted audience expectations …small budget films, with identifiable story lines, that leave a strong emotional impact.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.