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EMRAAN HASHMI
Is Emraan Hashmi Losing Hope With Awaarapan 2
As the Independence Day weekend of 14 August 2026 approaches, two films stand locked in a high-stakes clash: Emraan Hashmi’s Awarapan 2 and Sunny Deol’s Batwara 1947. One rides on 19-year-old cult nostalgia; the other on patriotic scale, Aamir Khan’s production muscle and AR Rahman’s score. Yet trade circles and social chatter note a striking imbalance. While Batwara 1947’s trailer, dropped on 28 July, generated immediate heat and “Gadar vibes,” Awarapan 2 has struggled to sustain comparable mass visibility despite a planned promotional runway. Hashmi’s lead track record largely explains the caution. Since Raaz 3 in 2012, his films have largely underperformed. Selfiee in 2023, Ground Zero and Haq in 2025 were disappointments. Supporting turns in Tiger 3 and the Telugu hit They Call Him OG earned praise and box-office association, but they did not restore the “opening power” once associated with the serial-kisser phase. Audiences have grown selective; nostalgia alone no longer guarantees footfalls when recent leads have disappointed.  Against this backdrop, Awarapan 2’s campaign has been steady but restrained. The teaser arrived on 29 June and drew warm fan response for its brooding tone and reworked Toh Phir Aao. Songs followed: Ve Junoon on 7 July and Yeh Awarapan by Arijit Singh on 21 July. A motion poster on 29 July teased the return of Tera Mera Rishta. Vishesh Films had signalled a month-long push centred on music and character. Yet the music has not delivered the expected chart dominance the original album still enjoys. Has Emraan lost hope? Awarapan 2 still holds the advantage of an emotional core and a loyal following that turned the 2007 original into a cult phenomenon long after its theatrical failure. Whether that converts into theatre numbers is a moot point. For now, the marketing gap is real and it mirrors the star-power gap Emraan has been trying to close for over a decade.
Arijit
What’s Fuelling Buzz About Singer Arijit Singh’s Possible Political Foray
Arijit Singh’s sudden decision to step away from playback singing swiftly followed by an even more unexpected development of entering active politics (joining BJP) has shocked his fans and well-wishers. With Assembly elections drawing closer, the induction of celebrities into political parties has become an increasingly common phenomenon in West Bengal. The speculation has not remained confined to social media and public discourse. Political circles, particularly within the BJP such as senior BJP leader Dilip Ghosh, Murshidabad BJP MLA Gaurishankar Ghosh and actor-politician Rudranil Ghosh acknowledged awareness of the rumours but confirmed that no communication regarding Singh’s possible induction had been received from the party’s central leadership. Observers analyse how Singh’s name was linked with politics. Gaurishankar Ghosh pointed to the singer’s longstanding humanitarian activities in Murshidabad. According to him, Singh has quietly supported several voluntary organisations and maintains a close understanding of his home district’s social and economic challenges. This sustained engagement with grassroots issues, he suggested, may have contributed to the political speculation surrounding the singer. The MLA further noted that Singh’s stature, influence, and compassionate public image could significantly benefit a backward district if he were ever to enter public life. Rudranil Ghosh, meanwhile, highlighted Singh’s past expressions on social media during moments of political and social unrest in Bengal. He referred to the singer’s involvement during the RG Kar movement, including the composition of a song, as well as political views occasionally reflected on his X account.  At present there is no confirmation from either side. But as they say there is no smoke without fire.
Salman Arijit
Sniping in Bollywood: Plain Chemistry Or Professional Rivalry?
Undercurrent, chemistry or professional rivalry has existed in Bollywood from Day One. Is it ego or plain jealousy? Take the case of Salman Khan and singer Arijit Singh who have patched up nearly after 5-6 years and have sung songs for Tiger 3. The rivalry started rather innocuously when Arijit stepped onto the stage to receive an award, and Salman mockingly asked looking at his attire, “So gaye the (were you sleeping)?” To this the singer responded, “Aap logon ne sula diya (you all put me to sleep).” This answer seems to have angered Salman and he immediately removed Arijit’s song from his films, Sultan and Bajrangi Bhaijaan. It did affect his career. Bollywood has a history of star rivalry. For instance Khans are not comfortable working with each other. Similarly, Sunny Deol was angry with Shah Rukh for snipping his role in Darr. Recently, at the success party of Gadar 2 both patched up. Raaj Kumar and Dilip Kumar acted in Paigham and fell apart till Subhash Ghai brought them together in Saudagar. Similarly, Raj Kapoor, Dilip Kumar and Dev Anand avoided working with each other. It is quite well known that Rajesh Khanna and Amitabh Bachchan who worked together in Anand fell out after success of Namak Haram. Likewise Big B and Shatrughan Sinha did not get along well as the latter had a habit of making sarcastic comments. Well, it is not restricted to male stars. There has been a strong undercurrent between Kareena Kapoor and Priyanka Chopra, Rani Mukerji and Aishwaraya Rai, Katrina Kaif and Deepika Padukone.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”