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Rajini Reloaded: Jailer Sets Screen On Fire
Those who predicted another crash landing at the Box Office for superstar Rajini are now silently swallowing their dire forecast as Jailer has reportedly crossed the Rs 300 crore mark worldwide box office in the first five days of its release. Trade circles are predicting that it could overtake Kamal’s Vikram and Vijay’s Beast. Reportedly, Rajini has already worshipped at Badrinath temple — his Himalayan escape — a routine so familiar to him on the release of a new film. After the lukewarm response to his Darbar and Annathe, he must have vowed to make a serious course correction and reclaim his place as the superstar in the filmy firmament. What a course correction it turned out to be! SUN Pictures’ strategy of signing on brand each from Bollywood (Jackie Shroff), Mollywood (Mohanlal ) and Shiv Rajkumar from  Karnataka ensured that the legion of fans  from each region would watch Jailer for their chosen icon. Anirudh and his peppy music made magic out of Kaavallaa, a track that Tamannaah ensured would leave the audience gasping; an overdose of violence to elicit a cathartic release of anger and angst and a family-centered story where revenge overcomes all else. And not to forget the promo blitz and pre-release publicity barrage that super-hyped the star Rajini’s dialogue, “inimey pechu ille, veechu thaan” (no more talk, just hack). Love him or hate him, but you cannot ignore Thalaiva.
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At 72, Can Thalaiva Set The Silver Screen On Fire?
Diehard fans of Thalaiva can’t wait for August 10 – the release date of Jailer. Every time Rajinikanth’s big budget film is released, claims of it being Superstar’s swan song whet the voracious appetite of his fans to storm the cinema halls to rejoice and drumbeat for the one and only Rajini. At 72, will he be able to set the screen on fire? Politicians and film stars seem loath to retire, and ride off into the sunset. Why would they, when our country of over a billion are raring to dance to these pipers? As long as the audience and political party ATM’s jingle, big boss heroes are ready to canter through unreal capers.  After the tepid response to his last two films, Darbar and Annathe, Rajini, his director Nelson Dilipkumar, music composer Anirudh and bank rolling Sun Pictures have pulled out all stops to ensure Jailer locks up the audience for repeat views. The song, Kaavaalaa belted out by Shilpa Rao with Tamannaah Bhatia gyrating tantalisingly, is already a hit. To add more oomph, Kaavaalaa promos made with AI starring Samantha, Katrina Kaif, Kiara Advani and other marquee names have set the net on fire. The promo, featuring Superstar’s dialogue in his trademark gravel tone, is bound to click with the audience. “I am the King, what I set is law, my whims can change the rules.  Anyone dare? You shall be cut to pieces. This is my Hukam“.
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The Rajini Phenomenon Endures As Fans Throng To Glimpse Their Thalaiva
This Deepawali, the crowds in front of his house, “Brindavan” in Chennai started swelling from 7 am. Men, women and youthful enthusiasts stood rearing to greet Thalaiva with frenzy. The Poes Garden cul de sac of just six families has witnessed this crazed stargazing crowd, year after year. Age does not wither nor custom stale the Rajini phenomenon despite all the criticisms flung at him…fickle political stance, waning star attraction, dropping box office collections, hackneyed formula films…Rajini is Teflon coated and super resilient. The phenomenon has kept his fan base intact for over 45 years now. The 70-year old clad in a simple dhoti, white jubula with vibhuti generously smeared on his forehead came out, stood on a bench and greeted the crowd. The roar that went up must have given him goosebumps. The star still reigns super. After the lukewarm response to his Annathe, Rajini signed up for SUN pictures Jailer, directed by Nelson and its shooting is in progress. With Aishwarya Rai and Ramya Krishnan as female foils, Rajini hopes to stir up a storm. He is working hard to be fit. Neighbours spot a trim Rajini on regular brisk walks, wearing his earphones, even walking backwards, a yogic practice for balance. Is Rajini the ultimate Karmayogi? Do your stuff, move on, don’t let success or failure weigh you down. This phenomenon endures, a cult figure.
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Time To Ride Off Into The Sunset For Rajini?
It was an occult October for superstar Rajinikant. He was chosen for the Dadasaheb Phalke Award for outstanding contribution to Indian cinema: stellar recognition for the bus conductor from Bengaluru who made it big in films. Driven by his passion and undiluted dedication, he is still in the superstar bracket at 70, paid Rs 100 crore per film, with a phenomenal fan following. This year’s Diwali release, the much touted and promoted Annathe, by Sun Films whipped up a crescendo of expectation. Rajini viewed his magnum opus with family on October 28. If one were to believe in déjà vu, his falling ill hours later with a carotid stenosis, hospitalisation and angioplasty set tongues wagging. Did Annathe disappoint? We cannot guess what his reaction was. But the film with all the marketing blitz, opened to tepid response — with a diehard fan mourning, “What a fall Thalaiva.” The film received negative reviews from critics and audiences but reportedly performed well at the box office. Legendary Hollywood actor Morgan Freeman said: “The best way to guarantee a loss is to quit.” Rajini, you have achieved far more than many privileged stars; wish you had ridden into the sunset, stylishly with a white Stetson on like the Marlboro Man. Films and casinos are alike; quit when you are up.
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Might Of The Marans Behind Rajini Starrer ‘Annathe’ But Still ‘Enemy’ Lurks Around
Tamil Nadu’s powerful political family which has stranglehold on the film business is going all out to promote Rajini starrer Annathe this Diwali. Marans are leaving no cinema seat vacant to promote Annathe. Timing could not have been better. Superstar has just won the Dadasaheb Phalke Award. Besides, the overdrive is largely because one of the distributors is Udhayanidhi Stalin, Chief Minister’s son and promoter of Red Giant Movies — production and distribution house. Marans and Stalin call shots in all things entertainment in the State. Stalin Junior, according to Kollywood sources, is bargaining for a higher take from cinemas with a target of 700 screens all over TN. But is Annathe the one and only release this Diwali? No! A number of producers who have completed their films are praying anxiously for theatres to open but are scared to release their films as they do not want to take on the might of Rajini-SUN combo. But there are exceptions. Vishal and Arya starrer Enemy is planning to take on the behemoth as a me-too Diwali release. Flashback to 2019, when Rajini starrer Petta and Ajit’s Viswasam collided at the box office. Petta earned Rs 50 crore less than factored. Viswasam hit the finish line with critical acclaim and money.
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Superstar Rajini’s Political Thriller An Anti-Climax
Barely three days after returning from the U.S. post his medical check-up, superstar Rajinikanth hinted at some significant announcement and the media swarmed the cul de sac in front of his Poes Garden home as early as 8 am. As usual, a makeshift podium outside his Brindavan gates. Thalaivar came out in a grey linen T shirt, looking healthy, trim but grim. He made a brief statement … Annathe shooting delayed, then election, the U.S. trip. So now I need to consult with my Rajini Makkal Mandram (RMM) about whether I should come to politics? Press meet over! Some guffawed, of course, Annathe is yet to release…he needs all the fan support to conjure up a super hit! Yet others, some powerful super force is manipulating him to gain mileage for LS election. Still others, superstars can never be weaned off fan frenzy. Money, money…how much more do these aged heroes want to earn? Yet others, it must be the home front egging him on to enter and stay relevant.  Finally, the statement from Rajini, I am not entering politics, as such the RMM stands dissolved! Whew, as if people were not aware that this journey never started. Taking on the sharks and barracudas is not for a stylish star who perfected throwing up a ciggy to land between his lips.
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Was The Release Of Rajini Starrer ‘Annaatthe’ Deliberately Delayed?
Super star Rajinikanth cited health reasons and backed out of politics. But stories and innuendos are still doing the rounds. What happened after he went to Hyderabad for that shooting schedule of yet to be released Annaatthe? Just to jog memories, this mega budget movie is a SUN Network production, and it is vital that Maran brothers get the DMK elected — several legal issues are riding on a DMK win for the brothers and the cousins. According to the tongue-in-cheek waggers, if Annaatthe had a Pongal release as originally planned, it would have given huge heft and traction to Rajini’s political entry and indirectly hit the DMK. So why not delay? And what better reason than Covid on the sets. Many think the penny dropped, a bit late for the star. Things were not going to be that simple, that you get a crazy fan following translate into votes, and snowball it into an AIADMK victory with its alliances. What MGR, M Karunanidhi, and J Jayalalithaa had wrought, endured and survived cannot be replicated. These were very special talents, colossuses who could overcome the toughest challenges. Rajini realised that his health issues could not take on the scorching heat and vitriol of election politics. Better to accept the fan frenzy, sustain your superstardom. Politics is a marathon only a few can run.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.