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After An Interval, Ace Director Mani Ratnam Back To ‘Thug Life’
Now that the election Punch and Judy show is over in Tamil Nadu, south India’s biggest director Mani Ratnam is seriously back to shooting Thug Life. For those who may not recall why Mani Ratnam wants to get back to Thug Life, Raj Kamal Movies, Red Giant Movies and Madras Talkies announced their joint venture creation with a marquee star lineup. Kamal Haasan heads the cast, Trisha, Dulquer Salmaan, Jeyam Ravi, Aishwarya Lekshmi to name a few. The elections came as a speed breaker, with Kamal campaigning for the DMK. The shooting was also paused as Dulquer and Jeyam Ravi opted out as they could not accommodate the delayed call sheets. After much debate, Simbu was signed up for Dulquer’s role and Aravind Swamy in place of Jeyam Ravi. It is interesting to note that all these stars have worked with Mani Ratnam, a comfort level both share. Simbu had given the hit Cheka Sivanda Vaanam. Recently a schedule with Kamal, Simbu, Abirami and Nasser was shot in Delhi. Simbu coming on board was marked by glimpse video teasers, especially the one which shows a huge dust drift kicked up presumably by a car driven by him titled “A New Thug in Town “. Mani Ratnam and his iconic treatment of every storyline he films is pure cinematic genius. His muse could be a Thug, Saint or the Devil himself. The audience is waiting impatiently to watch his thuggery.
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Will Mani Ratnam’s ‘Thug Life’ Be The Father Of Gangster Movies?
Fans are already panting and chomping at the bit in anticipation of Mani Ratnam’s Thug Life, Kamal Haasan’s 234th movie produced by Rajkamal Films and Red Giant movies with AR Rahman scoring the music. Of course talk immediately veers to the Hollywood Godfathers of Gangster films, Francis Ford Coppola, Martin Scorsese and Sergio Leone, who set benchmarks for edge of the seat classics. Mani Rathnam is no novice, his classics Nayakan and Dalapathi are still etched in film buff’s memories. Fresh after the super hit two part Ponniyin Selvan, Rathnam is chiselling Thug Life frame by frame, directing some of the most talented south stars — Kamal, Jeyam Ravi, Dulquer Salman and Trisha. Kollywood has created a promising bag of tricks to keep fans asking for more till the release of the film. Apart from cannily posted tit bits on social media, the trends for pre-marketing promos are getting more sophisticated. Thug Life trackers are getting to savour goodies like glimpse videos which post new additions to the already formidable cast. Imagine the anticipation for Joju George fans (his recent multi-dimensional films Puli Mada, Joseph and Iratta have set the screens on fire) with his glimpse video for Thug Life. Gautham Karthik is also in the lineup. But the actor who really hit the target is Aishwarya Lekshmi, the Ponniyin Selvan underplayed glamorous siren. Kamal and Mani Rathnam, the conniving cousins are about to make gangster film history with Thug Life.
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Aishwarya Lekshmi The Fast Rising Star On OTT
Covid 19 has overturned our ethos and lifestyles in ways that we haven’t fully fathomed. OTT is one of the most significant changes in our entertainment spectrum. Whichever the platform, the content and creative genius still remains supreme. Without sounding partisan, Tamil content has made that OTT transition, a much more creative, smooth as silk experience …whether in its earliest Anthology…Putham Pudhiya Kaalai, of five stories brilliantly directed by five outstanding directors among them Gautam Menon, Sudha Kangana, Suhasini Maniratnam. This showcased how the characters handle a corona ridden milieu. Urvashi, Jayaram, Kalidas, Prakshraj are memorable for their performances. Another anthology, Paava Kathaigal did fairly well. Two cute Hindi movies, Pagglait and Choked were super entertainers on a small budget. Bombay Begums is a pretentious me too. Big budget producers and mega vista directors like Shanker have to wait patiently for cinemas to come to life. In the meanwhile, new stars, new trends and more appealing entertainment in the privacy of your home are gaining big currency. One such OTT star is predicted to be Aishwarya Lekshmi, the stunning Malayalam actor from a hit movie, Maayanadhi. Her Jagame Thandiram with Dhanush, directed by Karthik Subburaj, is expected to raise the OTT bar even higher when released in June. Lekshmi is also in the ensemble cast of Mani Rathnam’s Ponniyin Selvan. No wonder OTT’s are in a keenly run race to garner gripping content.  Reportedly, Zee5 claims their subscriptions have jumped 50% during Covid lockdown. Bloomberg analysts also estimates that multiple OTTs, Hotstar, Amazon Prime, Netflix are cashing in on an 82% increase in viewership.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.