Aishwarya Lekshmi The Fast Rising Star On OTT

Covid 19 has overturned our ethos and lifestyles in ways that we haven’t fully fathomed. OTT is one of the most significant changes in our entertainment spectrum. Whichever the platform, the content and creative genius still remains supreme. Without sounding partisan, Tamil content has made that OTT transition, a much more creative, smooth as silk experience …whether in its earliest Anthology…Putham Pudhiya Kaalai, of five stories brilliantly directed by five outstanding directors among them Gautam Menon, Sudha Kangana, Suhasini Maniratnam. This showcased how the characters handle a corona ridden milieu. Urvashi, Jayaram, Kalidas, Prakshraj are memorable for their performances. Another anthology, Paava Kathaigal did fairly well. Two cute Hindi movies, Pagglait and Choked were super entertainers on a small budget. Bombay Begums is a pretentious me too. Big budget producers and mega vista directors like Shanker have to wait patiently for cinemas to come to life. In the meanwhile, new stars, new trends and more appealing entertainment in the privacy of your home are gaining big currency. One such OTT star is predicted to be Aishwarya Lekshmi, the stunning Malayalam actor from a hit movie, Maayanadhi. Her Jagame Thandiram with Dhanush, directed by Karthik Subburaj, is expected to raise the OTT bar even higher when released in June. Lekshmi is also in the ensemble cast of Mani Rathnam’s Ponniyin Selvan. No wonder OTT’s are in a keenly run race to garner gripping content.  Reportedly, Zee5 claims their subscriptions have jumped 50% during Covid lockdown. Bloomberg analysts also estimates that multiple OTTs, Hotstar, Amazon Prime, Netflix are cashing in on an 82% increase in viewership.