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We Have Created A New Segment That Has Resonated Well With Readers: Short Post Editor
Nothing is more powerful than an idea whose time has come, said Victor Hugo a long time ago. I felt likewise. So instead of waiting endlessly for the Covid-19 tide to ebb, I decided to take the plunge and launch www.shortpost.in on January 28, 2021. This website, the first of its kind in the country, focuses only on short ‘Authentic Gossip’. Clearly, content is king more so if it is short & crisp (225 words), as a large section of our society is steadily shifting to digital and mobile space. To achieve this, I was fortunate to muster editorial support of some of the most senior and respected journalists in the country to bring out credible content that involves, stimulates and entertains our highly discerning readers — from across continents. We have so far uploaded close to 1,000 posts covering areas like Business, Politics, Sports, and Entertainment. Yes, today we have crossed an important milestone in our journey – #ShortPostFirstAnniversary —  and we are confident many more will follow in keeping with our stated vision – to become a one stop site for authentic gossip. So, what next?  With the third wave showing signs of slowing down things can only look better. So as the year rolls by we promise to pack in more punches. Before I sign off I would like to thank our advertiser IDFC FIRST Bank, angel investors Anuradha Verma, Ashish Kakkar and you readers for making this journey possible.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”