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OTT Boom Spells Doom For DTH Players

The Over-The-Top (OTT) platforms may not have set the cash registers on fire but they sure are gaining traction at the expense of direct to home (DTH) operators. According to latest figures by TRAI, DTH subscriber base has shrunk from 68.52 million to 66.92 million in the last quarter ended March 31, 2022. In fact, the DTH numbers have not been looking good since 2020, when the overall subscribers were 100 million. This dropped to 70.99 million in 2021. The OTTs made their entry in the Indian market in 2019 with Netflix leading the way followed by Amazon Prime. Indian players like Zee5, ALT Balaji, Sony Liv, Voot, Jio Cinema and Disney-Hotstar have cornered 102 million subscribers. This is expected to double to 224 million by 2026. Among the DTH players. Tata Play continues to be the market leader with a share of 33.23 % down from 33.48 %. Bharati Telemedia, ranked second, saw its share drop from 26.36 % to 26.24%. Only two players recorded gains — Dish TV from 22.04% to 22.10 % and Sun Direct from 18.11 % to 18. 43%. Reliance Big TV DTH seems to be nowhere in the picture. The OTTs have also hit satellite channels with many big players like Star, Zee, Sony Colors etc reducing the number of channels in their bouquet, especially in English language.