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Big B Constantly Reinvented Himself To Stay Relevant
On October 11, Amitabh Bachchan turned 80. And it will mark another milestone in a celebrated life. He has won awards and accolades that are too numerous to recount. The man who has been dubbed the ‘Superstar of the Millennium’ is going strong in the third decade of the new millennium. Therein lies a remarkable story of invention and reinvention. He made his debut in 1969 in Saat Hindustani, went on to become the second superstar of Bollywood in the 70’s and a one-man industry for much of the eighties before announcing his retirement in 1992. This was preceded by a non-too successful foray into politics and followed by an equally tough if not tougher stint as a businessman.  Then KBC happened around 2000 and the rest as they say is history. He also then began experimenting with his roles and Amitabh Bachchan the actor who had taken a backseat to Amitabh Bachchan the superstar resurfaced.  And the man who made his debut at a time when owning a television set was still a dream for most Indians transitioned almost inevitably to being consumed on OTT platforms. And becoming relevant to the WhattsApp generation. We have often heard ‘Age is just a number’. If you want proof look at Amitabh Bachchan.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.