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Big B Constantly Reinvented Himself To Stay Relevant
On October 11, Amitabh Bachchan turned 80. And it will mark another milestone in a celebrated life. He has won awards and accolades that are too numerous to recount. The man who has been dubbed the ‘Superstar of the Millennium’ is going strong in the third decade of the new millennium. Therein lies a remarkable story of invention and reinvention. He made his debut in 1969 in Saat Hindustani, went on to become the second superstar of Bollywood in the 70’s and a one-man industry for much of the eighties before announcing his retirement in 1992. This was preceded by a non-too successful foray into politics and followed by an equally tough if not tougher stint as a businessman.  Then KBC happened around 2000 and the rest as they say is history. He also then began experimenting with his roles and Amitabh Bachchan the actor who had taken a backseat to Amitabh Bachchan the superstar resurfaced.  And the man who made his debut at a time when owning a television set was still a dream for most Indians transitioned almost inevitably to being consumed on OTT platforms. And becoming relevant to the WhattsApp generation. We have often heard ‘Age is just a number’. If you want proof look at Amitabh Bachchan.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.