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How Kareena & Anushka Cashed On Baby Bumps
Unlike yesteryear’s stars who hid their married status and pregnancy, today’s stars are going to town on both the counts. Both Kareena Kapoor Khan and Anushka Sharma have smartly cashed on their pregnancy by endorsing advertisements showing their baby bumps. Result: both made money hands over fist. Kareena, according to industry sources, earned about Rs 12 crore from brand endorsements. Interestingly even brands are keen for such endorsements by celebrities. It was a hush-hush affair when Sridevi was pregnant with Janhvi while shooting for Judaai, produced by her husband Boney Kapoor. Though one did get a glimpse of it in one of the songs in the movie. Similarly, Aamir Khan’s marriage was kept a secret although the audience saw the glimpse of his wife Reena Dutta in Qayamat Se Qayamat Tak. Aishwarya Rai Bachchan was probably the first Bollywood actress who had the courage to show her baby bumps. She was spotted at fashion shows when she was pregnant with Aaradhya. She walked the ramp and did invite snide remarks, but she was unfazed. Today, pregnancies have become just a minor bump in a female actor’s career. Rani Mukherjee made a successful comeback; so did Kareena after her first baby. Even Neha Dhupia is back in the business with her talk show besides making guest appearances on TV shows and Page 3 events. Come to think of it, today’s stars are having the best of both the worlds – motherhood and career.
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Dia Mirza: The Actor-Activist’s Second Innings
This model turned actress-producer-social worker has never changed her narrative. She is one woman who stands up for women’s rights and children’s rights and has never cared about political correctness. Bhumi Pednekar may be called the climate warrior and Taapsee Pannu has begun speaking up on the subject now. But the original voice of dissent from Bollywood and the person who took on the mantle of activism in this generation is the 39-year old Dia Mirza.  Dia is unique in her own way – elegant, charming yet understated. She went through a painful divorce but nobody got a whiff of it. She compartmentalised her personal and professional life smartly.  There was no mudslinging and neither did she look up for any sympathy.  Even if we look at her PR, it is not about publicising her role in a movie but about the good work she does outside films. Her work on the Yamuna clean up and the Ganga documentary are well-known. That is why when she was appointed as an official Sustainable Development Goals’ advocate it made sense because we know this woman will do justice to her role. Everybody needs a second chance. Professionally, Dia is making a comeback on big screen and web series, and personally she got married for the second time. We wish her luck on both fronts.
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Is Bollywood A Favourite Hunting Ground For Politicians?
When Bollywood stars tweeted against international pop star Rihanna they were targeted by the Maharashtra government. Now Big B and Akshay Kumar are being targeted by the Congress in Maharashtra for not tweeting against rising petrol prices. Guess one meeting or a phone call to Sharad Pawar might just solve Big B’s problem. Recently, Sonu Sood bought peace from Sena after talking to NCP supremo Sharad Pawar. Earlier Sunil Dutt sought blessings of Balasaheb Thackeray after Sanjay Dutt was arrested in the Mumbai bomb blast case. Also, Manisha Koirala went to complain about Shashilal Nair who had used her body double in a controversial scene without taking her consent. Karan Johar had to frequently meet politicians — once for My Name Is Khan, the second time for Ae Dil Hai Mushkil when the film got into trouble for featuring Fawad Khan, a Pakistani national. Even Dev Anand had to call on Balasaheb Thackeray as he had a Pakistani actor Anita Ayub in his film. Of course, one cannot forget that Mani Ratnam had to screen his film Bombay for Balasaheb Thackeray and Sharad Pawar. Looks like politicians have always been a different kind of censor board for films even after approval from the CBFC.
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Can Priyanka Chopra’s Memoir Revive #MeToo Movement?
Looks like Priyanka Chopra Jonas has started her own #MeToo movement as a marketing tool for her memoir Unfinished. There has been some leaked content from the book since the day it was published. The content points fingers at Bollywood. The PR strategy seems to be highlighting all the sections which make headlines – basically being spicy. Every section is infused with some spicy scoop. It is more like the film Sanju, where a lot was spoken but nothing really confirmed. Sensationalism sells and Priyanka is doing just that by exposing filmmakers whom she met at the early stage of her career. The actress in her memoir has written that a director-producer made her twirl around and asked her to get a boob job, fix her jaw and cushion her buttocks. Those who have worked with her and the filmmaker know who she is talking about. But she has kept the media and others guessing as she continues to make headlines. There is one review that states that Priyanka has chosen to leave out far more than she chooses to record.  Priyanka is rather honest that she could not give time to her relationships. The actress has dated some of the top actors of Bollywood but she does not name them. However, she doesn’t mind mentioning a boyfriend named Bob who she hid in her closet and was caught by her aunt. Her strategy of not naming names seems to have unnerved a whole lot of people in Bollywood and many are hoping she does not come with a sequel titled Finished.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”