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How Kareena & Anushka Cashed On Baby Bumps

Unlike yesteryear’s stars who hid their married status and pregnancy, today’s stars are going to town on both the counts. Both Kareena Kapoor Khan and Anushka Sharma have smartly cashed on their pregnancy by endorsing advertisements showing their baby bumps. Result: both made money hands over fist. Kareena, according to industry sources, earned about Rs 12 crore from brand endorsements. Interestingly even brands are keen for such endorsements by celebrities. It was a hush-hush affair when Sridevi was pregnant with Janhvi while shooting for Judaai, produced by her husband Boney Kapoor. Though one did get a glimpse of it in one of the songs in the movie. Similarly, Aamir Khan’s marriage was kept a secret although the audience saw the glimpse of his wife Reena Dutta in Qayamat Se Qayamat Tak. Aishwarya Rai Bachchan was probably the first Bollywood actress who had the courage to show her baby bumps. She was spotted at fashion shows when she was pregnant with Aaradhya. She walked the ramp and did invite snide remarks, but she was unfazed. Today, pregnancies have become just a minor bump in a female actor’s career. Rani Mukherjee made a successful comeback; so did Kareena after her first baby. Even Neha Dhupia is back in the business with her talk show besides making guest appearances on TV shows and Page 3 events. Come to think of it, today’s stars are having the best of both the worlds – motherhood and career.