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Last week, as Congress leaders protested against Union Home Minister Amit Shah’s so-called “anti-Ambedkar” remark in Rajya Sabha, Rahul Gandhi joined his party MPs in a blue T-shirt, giving up his trademark white polo T-shirt. His sister Priyanka also twinned with him wearing a blue sari. Clearly the Gandhi siblings opted to go for a very visual protest against Shah’s remarks. The choice of the colour of clothes of the Leader of Opposition (LoP) — usually spotted donning plain white T-shirts raised eyebrows. The colour blue has been associated with Dalit politics since 1942, when Dr BR Ambedkar established the Scheduled Castes Federation to campaign for the rights of the Dalit community. The body adopted a blue flag featuring Ashok Chakra. The flag was later retained by the Republican Party of India (RPI), founded by Ambedkar in 1956. Over time, blue became very closely associated with Dalit identity and activism. Even political parties like the Bahujan Samaj Party and the ASP, which champions Dalit welfare, embraced blue colour in their branding. As the Gandhi siblings lead the protest, it was the choice of colour of their clothes that caught everyone’s attention!
The Winter Session which saw a two-day discussion on the 75th anniversary of the Constitution and introduction of One Nation One Election (ONOE) Bill has come to a close. It brought out sharp divisions over discussions and bills at least in two political parties — the Congress and DMK. In the Congress, if a first term MP Priyanka Vadra was seen opening the discussion on the Constitution in the Lok Sabha, for some reason senior leader and eminent lawyer P Chidambaram did not get an opportunity to have his say about the Constitution in the Rajya Sabha. In the DMK, there was a clear division of views between the DMK parliamentary party leader TR Baalu and deputy leader Kanimozhi. While Baalu endorsed the government’s offer to refer the Bill to the Joint Parliamentary Committee, Kanimozhi seemed completely surprised by his stand and insisted that her party was opposed to the Bill and demanded its withdrawal.”DMK has consistently opposed the entire Bill. We do not accept that there can be ONOE because it is against the Constitution. It is against federal rights and it is against the will of the people. People choose state governments for 5 years, I don’t think you can take that right away from the people and give it to the EC to decide how many years governments can last or not. So, this is completely against the state, against federalism” said Kanimozhi. While her stand reflects TN assembly resolution passed in February against ONOE Bill this year, the media is awash with reports about how her late father Kalaignar M Karunanidhi had highlighted the benefits of simultaneous polls in his autobiography Nenjuku Neethi. Incidentally, Karunanidhi had advanced state polls to 1971 to coincide with LS polls.
The Thursday (Dec 19) visit of BJP and Shiv Sena (Shinde) MLAs to the RSS headquarters in Nagpur has become a hot political topic though there are other reasons, too, for intense politicking. Firstly, the MLAs belonging to the Nationalist Congress Party (NCP) led by deputy chief minister Ajit Pawar did not join the event. Secondly, those disgruntled due to their non-inclusion in the council of ministers have started expressing their anger openly. Like earlier two occasions, Ajit Pawar and most of his followers distanced themselves from the visit organized by chief minister Devendra Fadnavis. The presence of former CM Eknath Shinde and his MLAs proved to be another highlight. However, the discontent brewing within Mahayuti on other counts is now becoming more vocal. Political heavyweight Chhagan Bhujbal was the first to articulate it. His open criticism of Ajit Pawar surprised many since he had stayed by the side of Pawar all through. Now, there are reports that some of Bhujbal’s supporters want him to join the BJP to end his political wilderness. So far, Bhujbal has maintained that he is with the NCP (Ajit). The other notable leader to become the subject of political speculation is the legislative council’s deputy chairperson Neelam Gorhe. Her detractors, mainly the recent Sena (UBT) entrant Sushama Andhare, have started hinting at Gorhe’s plans to go with the BJP. Gorhe, too, has not reacted to the talk. Ajit’s sudden disappearance for two days from the winter session only added grist to the grapevine. His explanation that he was down with a throat infection is hardly swallowed. More murmurs are expected to be heard once Fadnavis announces the allocation of the portfolios.
The Shiv Sena led by Uddhav Thackeray has started preparing for the Brihanmumbai Municipal Corporation (BMC) election, expected to take place early next year. This will be the fight for political survival for Thackeray because the Sena has been in power in India’s richest civic body since 1985. Taking stock of the situation, other political parties, too, have begun their planning. The picture this time will be fundamentally different since the BJP has emerged as the largest party in the state after the assembly election. Its estrangement with the Sena (UBT), which split in 2022 owing to Eknath Shinde’s decision to walk out of it, will be a major factor in the coming election in which the Congress will be an insignificant player, given its lacklustre performance in Mumbai and the state as a whole. Equally exasperating is the condition of the state Congress committee as its president Nana Patole is perceived as an ineffective leader by the rank and file. The BMC’s last election saw the Sena winning 84 seats in the 227-member house while the BJP had captured 82. Owing to the alliance ethics, the BJP had made no effort to bag the mayoralty of the financial capital of India. However, the BJP is not prepared to take any chance this time and a decision about its Mumbai president is likely to be taken soon. Sitting chief Ashish Shelar is among the hopefuls though his inclusion in the council of ministers could be a decisive factor in the final choice.
This was to happen one day or the other with the Pakistan Cricket Board (PCB) putting its foot down saying it will not send its national teams to India for any signature event of the ICC, like the World Cups in the two formats in men, women and the juniors. This was the PCB’s riposte to the long-standing BCCI position — citing security concerns — that it will not send its team across the border for the ICC Champions Trophy 2025 and that it will play only at a neutral venue. For three World Test Championship (WTC) the two nations have taken themselves off the Future Tours Programme (FTP). The cricketers of the two countries may enjoy good relationships when they lock horns in neutral country venues and have fans across the border, but the Indian government has been steadfast in denying permission to the BCCI. The latest communication from the ICC has confirmed that in the 2024-2027 cycle all ICC events given to India and Pakistan, the matches featuring the two countries will be held at a neutral country chosen by the host country; in the Champions Trophy case the PCB is the host. What all this means is the elimination of high security arrangements that India had to do when Pakistan played last year’s World Cup matches in Hyderabad, Bengaluru, Chennai and Kolkata. It took hard bargaining by the PCB with the ICC — with Jay Shah in Chair since December 1, 2024 — for it to agree to a hybrid model in order to ensure that it remains the host in a neutral country venue as well and where India will play and this country is said to be the United Arab Emirates.
The massive success of Pushpa 2, has reignited the debate over screen allocation in West Bengal’s single-screen theatres. While the blockbuster continues to dominate the box office, its stronghold has created challenges for four Bengali films— Khadaan, Shontaan, Chaalchitro, and 5 No. Swapnamoy Lane—which targeted Christmas Day for their releases. The overlap has sparked a heated controversy over securing adequate slots in single-screen theatres, which remain a key audience base for Bengali cinema. Single-screen theatres across Bengal are grappling with the balancing act of accommodating these films while catering to the massive demand for Pushpa 2. Tollywood’s Christmas lineup has been significantly impacted, with producer-actor Dev expressing frustration on social media. He alleged that Khadan’s shows and advance bookings were disrupted due to the overwhelming presence of Pushpa 2. Arijit Dutta, owner of Priya Theatre, reported dividing slots among the films: Khadaan (two shows), Chaalchitro (one), 5 No. Swapnamoy Lane (one), and Pushpa 2 (one). However, veteran actor Mithun Chakraborty’s Shontaan was left out entirely, sparking outrage from its director Raj Chakraborty, who criticized the lack of consistent support for Bengali cinema. A distributor, speaking anonymously, blamed the simultaneous release of multiple Bengali films during the festive season, suggesting a lack of coordination among producers. He pointed to Bollywood’s strategy of staggering releases as a model Tollywood could emulate. Star Theatre owner Joydeep Mukherjee called for better planning within the Bengali film industry to avoid internal competition. Interestingly, allegations have resurfaced about Shontaan‘s producer, pressuring hall owners to prioritize its films. This history has led some distributors to side with independent producers in the current clash.
Sunday’s swearing in of 33 (16:9:8 ratio for BJP, Shiv Sena, NCP respectively) mostly young cabinet ministers in CM Devendra Fadnavis’ 3.0 government was not followed up by expected portfolio allocations even late Thursday (Dec 19). The unrelenting clamour for one specific portfolio by a senior BJP minister-in-waiting (in apparent conflict of interest), aspiration to improve upon earlier performance in power sector by another are in the open awaiting the Maha Chanakya to coolly decide upon. Scribes housed at the state government ‘Suyog’ facility within the Family court premises near Vidhan Bhavan enjoy the Nagpur chill over familial evenings at ‘Sneh Bojans’ hosted by these as-yet ‘Anamika’ ministers. DCM Eknath Shinde’s camp brews hostility from left out veteran MLAs and cherry-picking ministers-in-waiting who threaten boiling point anytime soon. This is unlike the chill that has set upon the near deserted NCP office at Vidhan Bhavan sans activity, notwithstanding the bustling beehive of activity right outside and within the state legislature that is hosting its winter session. It is probably the first time in Maharashtra’s political history for such an ongoing legislature session without specifically assigned ministers manning questions on the floor of the state assembly and council while responding to public interest issues of state. For now, all portfolios rest with CM Fadnavis. NCP veteran Chhagan Bhujbal, Sena’s Tanaji Sawant complain vociferously from out in the cold even as some BJP MLAs rue their bad luck despite winning big in Mumbai city where the richest civic body will face the hustings very soon.
The events outside Parliament House that led to injuries to two BJP MPs was best summed up by FM Nirmala Sitharaman in her X post. She explained how “During the INDI Alliance’s protest inside Parliament premises today, Rahul Gandhi had forcefully pushed an MP, causing a domino effect that injured 2 BJP MPs –Pratap Sarangi (Balasore, Odisha) and Mukesh Rajput (Farrukhabad, UP)” Both the MPs are now hospitalised as they have sustained head injuries. Union Agriculture Minister Shivraj Singh Chauhan was surprised that the Congress had so far not even bothered to say sorry. “I was wondering what was the purpose of Kharge-Rahul Gandhi’s presser, if they can’t say sorry. Our Nagaland MP, a tribal woman leader Phangnon Konyak had voiced discomfort that was caused to her by Congress leader Rahul Gandhi.” She has written a letter to the RS Chairman. Adding further he said, “We feel Rahul simply does not deserve to be the LoP. When the Opposition is holding a protest, we usually take another gate. What was the need for Rahul Gandhi to wade into the area where BJP MPs were standing? He should simply quit as LoP.” BJP MPs including Anurag Thakur and Bansuri Swaraj filed a complaint against Rahul Gandhi at the Parliament Street Police station in connection with the scuffle between Opposition and NDA MPs. It is learnt that security forces repeatedly requested the Congress MP to use an alternative path, specifically arranged for a peaceful entry into Parliament. However, Rahul Gandhi declined the request. BJP’s Thakur said “The kind of attitude Rahul Gandhi has, he thinks he is above the law.” Responding to the allegations, Rahul said BJP MPs were trying to stop him and were threatening him “
Home Minister Amit Shah whose intervention in discussions on the 75th anniversary of the Constitution sparked off a row and seemed to have majorly united the Opposition. Leader of the Opposition in the Rajya Sabha and Congress President Mallikarjun Kharge charged him of insulting Dr BR Ambedkar.. He accused his rivals of being “anti-Ambedkar” and “anti-Constitution”, and “spreading lies”. In his concluding remarks in the Rajya Sabha, Shah sarcastically said, “It has become the fashion to say ‘Ambedkar, Ambedkar, Ambedkar…’ If they (the opposition) took God’s name so many times, they will get a place in heaven.” At a Press Conference, he charged the Congress of distorting his comments in the Rajya Sabha saying the Congress had put out an edited version of his speech. “I come from a party which follows the ideals of Ambedkar,” asserted Shah.” Rebuffing calls for his resignation by Kharge, Shah made it clear that he had no intention of stepping down. “Kharge is asking for my resignation. If that will make him feel happy, then I’ll give it. But the Congress has to sit in the opposition for at least 15 more years. “In an unusual move — perhaps underlining the impact of the Opposition’s attack on this issue — PM Modi and senior ministers rallied behind Shah. “If the Congress and its rotten ecosystem think malicious lies can hide their misdeeds of several years, especially their insult towards Dr Ambedkar, they are gravely mistaken!” said PM Modi. Amidst this, PM Modi and Shah met Rahul Gandhi and Kharge to appoint the next NHRC chief. TMC leader Derek O’Brien has moved a privilege notice against Shah in the Rajya Sabha for his remarks on Dr Ambedkar.
Ravichandran Ashwin was adroit in bowling the carom or knuckle ball or the doosra, but on Wednesday afternoon, Brisbane time, the nonconformist off-spinner of 13 years in the big league of the game deployed the “bombshell” to bring an end to his illustrious career. At the conclusion of the rain-marred third Test at the Gabba, the finger spinner with a few sobriquets, “scientist” being the most used among the media, Ashwin sitting beside his beleaguered captain, Rohit Sharma, matter of fact said: Today (Wednesday, December 18) was his last day as an international cricketer across formats and that he will be seen in action in club cricket, meaning IPL etc. The seasoned campaigner, starting his Test career in November 2011, was capped 106 times, and he missed 25 Tests after his debut; he featured in 61 wins, 47@home and 14 overseas. He read the writing on the wall about him losing the primacy as the No 1 spinner of the team in flannels after Washington Sundar was chosen for the first Test in Perth. Then being dropped to bring in Ravindra Jadeja for the third Test in Brisbane convinced him that his time was up…to hang up his boots. The home series against New Zealand that India lost 3-0 was a bitter pill to swallow for him. His numbers — 765 wickets in the three formats, including 537 wickets in Tests alone speaks of his right to be called a legend. It was a bold, practical call to take a bow while not in the field and that was an unhappy part that Indian cricket could not give one of its icons a fitting farewell. Ashwin has perhaps shown the way for a few more to bid adieu, sooner than later! They are over the hill, indeed.
Sony Television’s marquee programme Kaun Banega Crorepati, hosted by Amitabh Bachchan, is back. And despite Covid-19 pandemic hitting the economy hard, the sponsors are more than eager to sponsor this longest running reality show as it continues to have a huge draw across all sections of the society. Already 11 sponsors have been lined up for Season 13. The differentiated factor this season is the use of hi-tech technology, graphics and Artificial Intelligence. And of course, in a major break from the pandemic led restrictions, the audience is back in the studio this season. The show is one the biggest revenue churners for SET. Media buyers estimate that Sony charges upwards of Rs 4 lakh for a 10-second spot. It is around Rs 40 crore for presenting sponsors, Rs 16 -20 crore for associate sponsors. Though it is a closely guarded secret, insiders say, Big B is paid around Rs 3.5 crore per episode. Started in 2000, the first three seasons of KBC were aired on Star Plus. It then moved to Sony Entertainment Television. Big B has been associated with the show since its inception except for Season 3 when it was hosted by Shah Rukh Khan.
The year 2021 seems to be an important one for Skoda Auto, the European auto giant, as they have unveiled the 2.0 strategy. For starters they have announced a unique design contest for all its new cars to be globally unveiled in India later this year. The winners of this contest will get to meet their head of design at Prague, Czech Republic. Realizing India loves cricket, the company is investing in the ICC Men’s T20 World Cup as broadcast partner. It may be recalled that Škoda made its first major inroad into football sponsorship by agreeing a deal with Spanish LaLiga club Espanyol. Its strategy seems to be to sponsor the most popular sports. For ICC, besides Skoda, they have already signed another auto client on board besides Nissan who are the sponsors for global cricket events till 2023. ICC has also opened Expression of Interest for media rights opportunities for various non-exclusive media rights in relation to public screening. To popularise the sports globally, they have also introduced bids to get bidders to package attractive content on any inflight or on board entertainment on aircraft, ship or train. These commercial initiatives by ICC are to boost the popularity of cricket globally by 2032 and open the door to the sport’s entry in the Brisbane Olympics.
Group M, WPP’s media investment group, in its Global Marketing Monitor has reported: “Semi-conductor shortages will have an uncertain impact this year, especially on motor vehicle manufacturers. Related disruptions could have an impact on spending on advertising by those companies, but could also impact the electronics companies consumers rely on to access content. Both industries have options to mitigate supply chain challenges, so negative consequences are not necessarily going to be meaningful.” The report adds that top advertising auto companies Honda, BMW, General Motors shall be short of their productivity targets, though the production is down but demand is up. Ad spending could be impacted, says the report. The global shortage could have some impact on India where things are looking up for the country as a whole and the auto sector among others. Analysts say if there is a supply chain issue, then here too in India, some of the auto companies may put their advertising campaign on hold or curtail it till they are assured of regular supply. But they say the impact could be short term. Seeing demand-supply mismatch the Tata Group has announced plans to make semiconductors. As per Pitch Madison Advertising Report 2021 for India, auto category’s advertising contribution in 2020 was Rs 3,243 crore
Now, the next big event on advertisers’ watch list is ICC Men’s T20 World Cup to be hosted in the petro-dollar venues UAE and Oman from October 17 to November 14, 2021. Reliable sources say Star Sports, the official broadcaster, which includes its video streaming app Hotstar, has already lined up event sponsors (BYJU’S, Dream11), broadcast partners (Coca Cola, Vimal) and are hoping to get on board two more sponsors. Already 40% of the inventory has been sold – with the cost for a 10-second spot put at Rs 10,000-Rs 12,000. The World Cup which will be played after Dussehra but before Diwali may prove to be bang for the buck for both advertisers and broadcasters. Star Sports which was expected to rake in around Rs 3,000 crore (that includes Hotstar) by way of advertising revenue from IPL 2021, could not hit that number as matches were suspended due to the second wave of pandemic. However, insiders are optimistic that Star Sports will earn close to Rs 1,200 crore from 45 matches to be played between 16 teams in the T20 World Cup. It is learnt several advertisers like BharatPe, Upstox, OPPO, MRF Tyres, Booking.com have signed on as ground sponsors. As always the most keenly watched match will be one between India and Pakistan and for this match advertisers don’t mind paying a premium.
The king of romance is back in what he does better. The Mumbai-based Hygienic Research Institute has signed up the 55-year old superstar Shah Rukh Khan as their brand ambassador for Streax Hair Colour. The first brand which Shah Rukh Khan endorsed was Liberty Shoes way back in 1988. During the last 33 years, SRK has endorsed close to 44 brands and hair colour is the latest addition to his remarkable portfolio. With fewer movies in action, SRK, it is learnt, is looking at every opportunity to climb up the Brand endorsement rank. According to Duff & Phelps Celebrity Brand Valuation Report 2020, Shah Rukh Khan has moved up one notch to No. 4 commanding a brand value of $51.1 million. At No. 1 is Virat Kohli with brand value of $237.7 million followed by Akshay Kumar ($118.9 million) and Ranveer Singh ($102.9 million). Shah Rukh is trying to move up the pecking order. He has signed a number of brand endorsements contracts and shooting of most of the ad films was done at his residence, Mannat during the second lockdown. The superstar, whose personal net worth, according to Forbes Rich List 2021, is around $690 million also runs a successful production house Red Chillies and is the co-owner of the IPL team Kolkata Knight Riders.
TRENDS & VIEWS
Editor’s Note: Big Punch In Small Pack
It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.