cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Untitled design_20260915_131434_0000
KEJRIWAL AND SARDESAI
KIRREN AND KHARGE
Untitled design_20260915_131317_0000
Untitled design_20260915_125845_0000
Untitled design_20260915_125917_0000
WOMEN IN BLUE
VIJAY AND AJIT
ott
Modi Xi Putin
Untitled design_20260915_131434_0000
Saif Ali Khan’s Box Office Deficit Isn’t Bad Luck—It’s His Script Choices
On the day Haiwaan opened to a disastrous Rs 3 crore zone despite Akshay Kumar on the other side of the frame, Filmfare circulated Saif Ali Khan calling Cocktail “100 per cent an inevitable mistake” and a “slightly regressive script choice.” Sacred Games (2018) was the last time Saif felt inevitable. Sartaj Singh gave him gravity on OTT and a second life after the theatrical slump of Phantom, Rangoon, Chef, Kaalakaandi, Baazaar and Laal Kaptaan. The correct next move was to stay a premium second lead and antagonist, the lane that actually worked: Udaybhan in Tanhaji, Bhaira in Devara. Instead he kept testing solo or co-lead theatrical vanity: Jawaani Jaaneman flopped, Bunty Aur Babli 2 collapsed, Vikram Vedha was only average against cost, Adipurush became a national joke even as collections looked large on paper, Jewel Thief went the OTT route with a shrug. Experiments like Go Goa Gone and Kaalakaandi were interesting. They were not openings. Haiwaan is the latest receipt. A Priyadarshan remake of Oppam, Saif as the blind protector, Akshay as the psychopath, and still no buzz, mixed-to-poor reviews, and one of the weakest two-star Fridays of 2026. The reunion after 18 years did not sell tickets. That is not “bad luck.” That is vanished lead pull. After Sacred Games he could have become the reliable second engine. He kept insisting on being the car. The graph is simple. Early-2000s multiplex charm. Mid-career character peak with Omkara, OTT resurrection. Then a string of “I did it so it could get made” choices. Cocktail was a hit despite the role. Haiwaan is a miss because the role is all that’s left. Until the choices get colder and smaller; villain, supporting, one film a year that matters, the openings will keep telling him what the interview already admitted.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”