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AYUSH SHETTY
Indian Badminton Needs Numerical Strength And Quality
India needs numerical strength and quality in badminton to break the hegemony of the European and Asian countries. The results in the World Championship have to be put down as very disappointing, with the sole consolation being the refreshing display by the women’s doubles pair of Gayatri Gopichand and Teressa Jolly. The Thomas Cup win in 2022 ought to have triggered significant enthusiasm and interest, leading to exponential growth. India has never been a force in the Uber Cup, which China has won 16 times. Clearly, the current system has not been working well to produce champions consistently. Prakash Padukone, Pullela Gopichand, Saina Nehwal, and P V Sindhu beat all odds and covered themselves with glory, winning the All England Openn Badminton Championships, World, and Olympic medals. A vibrant ecosystem needs to be created to get the best out of singles players like Lakshya Sen and Ayush Shetty, the doubles pair Chirag Shetty and Satwiksairaj Rankireddy, and budding women’s talents like Unnati Hooda, Tanvi Sharma, Ashmita Chaliha, and a handful more in the top-50. The Nagoya-Aichi Asian Games in September-October will be far from a cakewalk for the Indians; China, South Korea, Japan, Indonesia, Chinese Taipei and Malaysia will be in full force. Former India player and coach Uday Pawar would like to see three or four more National Centres of Excellence set up across the country. He believes the NCOE in Assam has shown glimpses of developing bright talent. The LA 28 is less than two years away, and those in the top 30 or thereabouts should get the best. Sen had a great chance to topple the top seed in Paris in 2024 and in the bronze medal playoff; he will be keen and eager to make amends at LA28.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”