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COCKTAIL2
How Competition Killed Shahid Kapoor-Starrer ‘Cocktail 2’
Cocktail 2 entered its second week on a relatively stable note despite the arrival of a major competitor in the name of heavyweight, Welcome to the Jungle. After a strong first week of Rs. 70.50 crore net, the Shahid Kapoor-Kriti Sanon-Rashmika Mandanna starrer collected Rs 4 crore on Friday (Jun 26) which was the 8th day, followed by Rs 4.25 crore on Saturday (Jun 27) and Rs 4.40 crore on Sunday (Jun 28) i.e. 10th day. These numbers were respectable for a film facing fresh competition, showing it could still command decent screens and audience interest over the weekend. However, Monday, the 11th day, it was a completely different story. Cocktail 2 crashed to just Rs 1.75 crore net from 3,873 shows at a low 16.51% occupancy, taking its domestic collections to Rs 84.90 crore. The nearly 60% drop from Sunday’s Rs 4.40 crore was brutal and exposed the film’s inability to sustain momentum once the new release tightened its grip. In stark contrast, Welcome to the Jungle delivered a blockbuster opening. The Akshay Kumar-Suniel Shetty comedy raked in Rs 15.25 crore net on its first day, jumped to Rs 20 crore on Saturday, Rs 24.75 crore on Sunday, and still posted a solid Rs 8.50 crore on Monday which was its 4th day. In just four days, it amassed Rs 72.25 crore net in India; more than Cocktail 2 managed in its entire first week plus four days of the second. But the moment Monday arrived; the ultimate testing day for every film’s staying power, Cocktail 2 completely surrendered. A Rs 1.75 crore Monday against a competitor’s Rs 8.50 crore is not a hold; it is a rout. The numbers don’t lie; competition killed Cocktail 2’s second week and effectively ended its theatrical momentum far earlier than it deserved.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”