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Kollywood’s Impressive Lineup This Diwali, Which Film Will Gain The Most?
Kollywood has set the trend for many traditions, especially festivals. Diwali tops the list for the Tamilian film buff — crack of dawn oil baths, new clothes finery, gorging on  sweets and savoury, crackers, and of course a must see “film”. Producers too play by this unstoppable sentiment and release their movies on Diwali Day with great expectations about audience storming cinemas and opening their wallets. This year’s line up — Amaran, Brother, Bloody Beggar and Lucky Baskhar are all set to sashay sassily on the ramp and raise hopes for which film gains the most …money wise. Starring Sivakarthikeyan and Sai Pallavi Amaran produced by Kamal Haasan and Sony Pictures International, directed by Rajkumar Periasamy has raised the expectations bar.  Jeyam Ravi has not had much cinematic popularity to talk about after Ponniyin Selvan.  His movie Brother directed by M Rajesh is touted as an all-round entertainer with comedy heading the mix…Harris Jeyaraj has scored the hit number Makkamishi. In the case of Bloody Beggar, an entertainer that hinges on a poor man as an impersonator in a rich man’s mansion. It is backed by Nelson the director of Jailer who has trusted his assistant M Sivabalan to bring the best of acting talent from Kavin seen as the millennial favourite. Perhaps all three films are at best seen as counterfoils to Dulquer Salmaan’s Lucky Baskhar, a Telugu film that has quickly turned out pan India in Tamil, Malayalam and Hindi. Vaathi fame director Venkat Atluri has directed this film as a period piece.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.