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Kollywood’s Impressive Lineup This Diwali, Which Film Will Gain The Most?
Kollywood has set the trend for many traditions, especially festivals. Diwali tops the list for the Tamilian film buff — crack of dawn oil baths, new clothes finery, gorging on  sweets and savoury, crackers, and of course a must see “film”. Producers too play by this unstoppable sentiment and release their movies on Diwali Day with great expectations about audience storming cinemas and opening their wallets. This year’s line up — Amaran, Brother, Bloody Beggar and Lucky Baskhar are all set to sashay sassily on the ramp and raise hopes for which film gains the most …money wise. Starring Sivakarthikeyan and Sai Pallavi Amaran produced by Kamal Haasan and Sony Pictures International, directed by Rajkumar Periasamy has raised the expectations bar.  Jeyam Ravi has not had much cinematic popularity to talk about after Ponniyin Selvan.  His movie Brother directed by M Rajesh is touted as an all-round entertainer with comedy heading the mix…Harris Jeyaraj has scored the hit number Makkamishi. In the case of Bloody Beggar, an entertainer that hinges on a poor man as an impersonator in a rich man’s mansion. It is backed by Nelson the director of Jailer who has trusted his assistant M Sivabalan to bring the best of acting talent from Kavin seen as the millennial favourite. Perhaps all three films are at best seen as counterfoils to Dulquer Salmaan’s Lucky Baskhar, a Telugu film that has quickly turned out pan India in Tamil, Malayalam and Hindi. Vaathi fame director Venkat Atluri has directed this film as a period piece.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.