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Kollywood’s Impressive Lineup This Diwali, Which Film Will Gain The Most?
Kollywood has set the trend for many traditions, especially festivals. Diwali tops the list for the Tamilian film buff — crack of dawn oil baths, new clothes finery, gorging on  sweets and savoury, crackers, and of course a must see “film”. Producers too play by this unstoppable sentiment and release their movies on Diwali Day with great expectations about audience storming cinemas and opening their wallets. This year’s line up — Amaran, Brother, Bloody Beggar and Lucky Baskhar are all set to sashay sassily on the ramp and raise hopes for which film gains the most …money wise. Starring Sivakarthikeyan and Sai Pallavi Amaran produced by Kamal Haasan and Sony Pictures International, directed by Rajkumar Periasamy has raised the expectations bar.  Jeyam Ravi has not had much cinematic popularity to talk about after Ponniyin Selvan.  His movie Brother directed by M Rajesh is touted as an all-round entertainer with comedy heading the mix…Harris Jeyaraj has scored the hit number Makkamishi. In the case of Bloody Beggar, an entertainer that hinges on a poor man as an impersonator in a rich man’s mansion. It is backed by Nelson the director of Jailer who has trusted his assistant M Sivabalan to bring the best of acting talent from Kavin seen as the millennial favourite. Perhaps all three films are at best seen as counterfoils to Dulquer Salmaan’s Lucky Baskhar, a Telugu film that has quickly turned out pan India in Tamil, Malayalam and Hindi. Vaathi fame director Venkat Atluri has directed this film as a period piece.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”