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I.N.D.I
I.N.D.I.A Skips Contentious Issues, Sets Aside Decisions On PM Candidate
The 28-party I.N.D.I.A front has decided to side step the contentious issue of finalising the prime ministerial face to forge ahead in the alliance. The alliance has decided to stay face-less in its fight against prime minister Narendra Modi to diffuse tensions in I.N.D.I.A with multiple claimants throwing hats in the ring. With 11 chief ministers like Nitish Kumar, Mamata Banerjee and Arvind Kejriwal in the fray, the leadership of I.N.D.I.A is a delicate issue that could destabilize the alliance at any point of time. Though the Congress wanted to push Rahul Gandhi for leadership position, it wisely seems to have given up. Though a similar anti-BJP front had emerged in the 2019 Lok Sabha polls, it had failed to work due to lack of unity. Hence, it has been decided to instead let the PM candidate emerge post-election depending on how the parties fare in the Lok Sabha polls. Another contentious issue, that of seat sharing is also likely to be delegated to various state-level committees to diffuse tensions. With parties in West Bengal, Punjab, Delhi and Kerala being at loggerheads in Delhi, the emphasis will be on the ability to win seats to determine seat sharing allocations. Similarly, key responsibilities will be décentralised and delegated to coordination committee and sub-committees rather than a single convenor to avoid focus on a single party or leader.
Thani Oruvan
Sequel Fever: AGS Entertainment Gets Ready For ‘Thani Oruvan 2’ With Jayam Ravi
The sustained box office and artistic success of Southern films is not just about strong story lines, brilliant directors, tight budgets, organised shooting schedules and artists who give value for what they earn. Southies know how to get the best ROI, even in remarkable budget films. Much of the credit goes to producers like AGS Entertainment founded in 2006 by three brothers — S Aghoram, S Ganesh, and S Suresh — which has consistently bankrolled good, wholesome and mostly family oriented themes. AGS Entertainment just announced their Thani Oruvan 2 to mark 8 years of the original hit movie that ran in cinemas for 50 days, grossed Rs 150 crore worldwide, with no carpet-bombing gimmickry or cooked books. What is even more remarkable, the sibling team of director Mohan Raja and Jayam Ravi, team up yet again for a seventh film in Thani Oruvan 2. Jayam Ravi is already riding high as a bankable artist, as gracefully as he rode a caparisoned elephant in both Ponniyin Selvans. He is Ponniyin Selvan, Mani Rathnam’s muse. Starting with Jayam, M Kumaran S/O of Mahalakshmi, Unakka Enakka , Santosh Subramaniam, Thillalangadi, Thani Oruvan 1 all back-to-back hits, and paisa vasool for film buffs. Jayam Ravi will play an IPS officer Mithran once again. Spoiler alert …could the antagonist go after the hero? Nayantara is his love light.
Mumbai INDIA
I.N.D.I.A Meet’s Menu Adds Spice To Political Sparring
The world famous Mumbai Vada Paav, Maharashtra’s iconic Puran Poli, popular savoury Baakar Vadee or plebeian staple Zunaka Bhakar were among the more prominent dishes served during the two-day I.N.D.I.A front meet underway at a 5-Star hotel in Mumbai. The entire menu, vegetarian though, has attracted attention since it became a matter of sparring between the state Congress, organisers of the meet, and the ruling BJP-led alliance. The social media army aligned with the BJP immediately published a rate list of the various items like a water bottle which was quoted as costing over Rs 200 and like NCP leader Sharad Pawar’s confidant Jayant Patil’s demand that a drought situation should be declared in Maharashtra in view of the absence of rains in large parts of the state became a tool for the trollers. They questioned the expenditure for the I.N.D.I.A meet at the luxury hotel in which each room rent runs in five figures and a cup of tea or coffee in hundreds. “If the Opposition is so much concerned about the privations suffered by farmers, it should explain the royal treatment meted out to the various leaders who have arrived in Mumbai for the I.N.D.I.A meet,” some remarked. State Congress president Nana Patole said that the entire menu was vegetarian and traditional Maharashtrian dishes were served. The give and take became spicy for a short while though ended without leaving any bitter after taste.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.