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Political Parties Showered Erode Voters With As Many As 18 Gifts At The Recent Bypoll
Freebies have become synonymous with elections. Voters are really spoilt for choice. But, freebies during bypolls seems a bit unusual. That’s what happened at the recent bypolls held in Erode East, Tamil Nadu. According to a source, at least 18 gifts were given to each voter by various political parties. It was Diwali in February with smart watches, mini fans, pressure cookers and a host of consumer durables. Besides, liquor and biryani packs were distributed every day until the voting day. Attached ingeniously to the biryani packs were what is euphemistically called “sweet boxes” in TN; cash in disguise. The Erode voters felt wooed and wanted. Vikatan TV’s social media handle talked about Erode East’s “withdrawal symptoms” when the election campaigners packed up and left the constituency. A funny incident doing the rounds is one for the books. TTV Dinakaran who decided not to field his candidate in the final run up, had a huge stock of pressure cookers — his party’s symbol that was allotted to another. A DMK minister is said to have asked Dinakaran to sell the stash at 50% discount! His advice “the symbol itself is not yours. Salvage the cost of this huge consignment. Sell it at 50% to me.” Commerce is the one abiding force that moves both winners and losers.
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Cooperative Competition: Zomato, Swiggy’s New Business Model
Laissez-faire is a policy of minimum governmental interference in the economic affairs of individuals and society. This freedom is the fulcrum around the real competitive world. Yet, we have a Competitive Commission. This does not, however, prevent competitive cooperation in the business world. If proof was required, it is available in plenty in the Indian business world. Every December, car makers – one by one – come out with announcements of impending price hikes.  One can easily sense a collective design in their individual action. This kind of cooperative competition has now spread to new-age entities. Online food ordering and delivery platforms Zomato and Swiggy are highly popular in India. No doubt, they are in a competing space. These new-age organizations often give a go by to the much acclaimed dictum `profitable growth’. Faced with the reality, Zomato and Swiggy appear to have struck an informal cooperation. So much so, you can now see a Zomato boy delivering an order placed with Swiggy! This kind of order diversion appears to be quite usual these days. None would like to lose out on business due to lack of network. Indeed, it is a sensible way to optimize each other’s network. Of course, they share their commission. Well, the survival instinct is at work indeed.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.