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Political Parties Showered Erode Voters With As Many As 18 Gifts At The Recent Bypoll
Freebies have become synonymous with elections. Voters are really spoilt for choice. But, freebies during bypolls seems a bit unusual. That’s what happened at the recent bypolls held in Erode East, Tamil Nadu. According to a source, at least 18 gifts were given to each voter by various political parties. It was Diwali in February with smart watches, mini fans, pressure cookers and a host of consumer durables. Besides, liquor and biryani packs were distributed every day until the voting day. Attached ingeniously to the biryani packs were what is euphemistically called “sweet boxes” in TN; cash in disguise. The Erode voters felt wooed and wanted. Vikatan TV’s social media handle talked about Erode East’s “withdrawal symptoms” when the election campaigners packed up and left the constituency. A funny incident doing the rounds is one for the books. TTV Dinakaran who decided not to field his candidate in the final run up, had a huge stock of pressure cookers — his party’s symbol that was allotted to another. A DMK minister is said to have asked Dinakaran to sell the stash at 50% discount! His advice “the symbol itself is not yours. Salvage the cost of this huge consignment. Sell it at 50% to me.” Commerce is the one abiding force that moves both winners and losers.
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Cooperative Competition: Zomato, Swiggy’s New Business Model
Laissez-faire is a policy of minimum governmental interference in the economic affairs of individuals and society. This freedom is the fulcrum around the real competitive world. Yet, we have a Competitive Commission. This does not, however, prevent competitive cooperation in the business world. If proof was required, it is available in plenty in the Indian business world. Every December, car makers – one by one – come out with announcements of impending price hikes.  One can easily sense a collective design in their individual action. This kind of cooperative competition has now spread to new-age entities. Online food ordering and delivery platforms Zomato and Swiggy are highly popular in India. No doubt, they are in a competing space. These new-age organizations often give a go by to the much acclaimed dictum `profitable growth’. Faced with the reality, Zomato and Swiggy appear to have struck an informal cooperation. So much so, you can now see a Zomato boy delivering an order placed with Swiggy! This kind of order diversion appears to be quite usual these days. None would like to lose out on business due to lack of network. Indeed, it is a sensible way to optimize each other’s network. Of course, they share their commission. Well, the survival instinct is at work indeed.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”