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Akshay’s Flop Show Trends At Box Office, Time For Instrospection Say Critics
Lady Luck seems to have stopped smiling on actor-producer Akshay Kumar. The 55-year-old Bollywood money making machine, with over 100 films, faced a series of flops in recent times. But, he is unfazed as he personally suffered no monetary losses. The moment a film bombs he completely cuts himself off from the project and moves on to the next one. These days Kumar takes pride in the fact that he created a record of sorts, producing and acting in the maximum number of films during the Lockdown. However, not all the films were successful. Laxxmi was OTT streamed, Bell Bottom got panned by critics and Sooryavanshi was an average hit only thanks to Rohit Shetty. Bachchan Pandey also bombed at the box office.  It was the third flop in a row for Sajid Nadiadwala but, didn’t really impact Akshay Kumar. As is his wont, he went on to promote Samrat Prithviraj Chauhan and dropped out of the promotions when it too flopped. Well-known trade analyst Komal Nahta aptly summed up Akshay’s problems. He says Akshay needs to carefully choose his subject and get into the skin of the character. For instance, in Samrat Prithviraj Chauhan he looked like Akshay, not the character he was playing. Perhaps his political alignment has not gone down well with his fans.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”