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Akshay’s Flop Show Trends At Box Office, Time For Instrospection Say Critics
Lady Luck seems to have stopped smiling on actor-producer Akshay Kumar. The 55-year-old Bollywood money making machine, with over 100 films, faced a series of flops in recent times. But, he is unfazed as he personally suffered no monetary losses. The moment a film bombs he completely cuts himself off from the project and moves on to the next one. These days Kumar takes pride in the fact that he created a record of sorts, producing and acting in the maximum number of films during the Lockdown. However, not all the films were successful. Laxxmi was OTT streamed, Bell Bottom got panned by critics and Sooryavanshi was an average hit only thanks to Rohit Shetty. Bachchan Pandey also bombed at the box office.  It was the third flop in a row for Sajid Nadiadwala but, didn’t really impact Akshay Kumar. As is his wont, he went on to promote Samrat Prithviraj Chauhan and dropped out of the promotions when it too flopped. Well-known trade analyst Komal Nahta aptly summed up Akshay’s problems. He says Akshay needs to carefully choose his subject and get into the skin of the character. For instance, in Samrat Prithviraj Chauhan he looked like Akshay, not the character he was playing. Perhaps his political alignment has not gone down well with his fans.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.