June 1, 2022 - Short Post

All Business

Green Jackfruit Powder Can Help Control Your Sugar Problem

A decade ago, he was told that he couldn’t head an incubator company being set up by Microsoft because he had no start-up experience. James Joseph, a 25-year tech veteran, took a year’s sabbatical to write a book – which was when he saw his future growing outside his study window in Kerala: a jackfruit tree. The idea that hit him fructified further when he met a diabetic parish priest, who told Joseph that raw jackfruit had brought his sugar down. He researched it, and came up with Jackfruit365, a flour made with green jackfruit. “This is a diet supplement for diabetics and has beneficial effects when used as a replacement for an equal volume of rice or atta,“ he says. “But it should not be compared with medicine.” Along the way, he won the 2020 National Start-up Award for Food Processing and found another supporter: Infosys co-founder and billionaire businessman Kris Gopalakrishnan, who has provided his start-up with the all-important corporate connect. “CII, especially Kris, wants more members to use Jackfruit365 as an example to foster more such partnerships,” he says. Why? “I am an admirer of James and his entrepreneurship,” Gopalakrishnan explains. “So I talk to my industry colleagues and government officials about the product and how James has established the benefits of using it. He alone is responsible for jackfruit becoming the state fruit of Kerala.”

Post By Sekhar Seshan

All Politics

TN Whistleblower Savukku Shankar Makes News Splash, Police Files FIR Then, Backtracks Fearing Whiplash

It is amazing how Chennai-based Achimuthu Shankar has transformed himself from a social media journalist to a whistle blower folk hero. He gained both fame and notoriety as Savukku Shankar, choosing a self-styled sobriquet. Savukku in Tamil means whip. Shankar who started his vigilante career in the TN Directorate of Vigilance & Anti-Corruption, had extraordinary talent to sniff out corrupt deals. Naturally, this angered a vast array of bureaucrats and politicians in TN. Savukku paid the price; he was jailed and tortured for two months. Currently he is once again in the news for the wrong reasons though. His name along with BJP leader Maridass appear in a hastily filed FIR by overzealous TN police against the 90-year-old media house, Ananda Vikatan and its sister publication Junior Vikatan. Junior Vikatan, a bi-weekly tabloid, exposed the phenomenally murky growth of a real estate conglomerate, G Square, alleged to be close to the first family, which turned sensational. The FIR indirectly warned “zealous “journos and vigilantes of certain Lakshman Rekhas they should not cross. This police action saw journalists across Chennai raising a storm of protest. These protests coincided around the time of the Prime Minister’s planned visit to the state. Top police officials, fearing journalists may greet the PM with black bands, quietly withdrew the FIR against Vikatan Press, Shankar and Maridass.

Post By Our Roving Editor

TRENDS & VIEWS

Technology Cannot Disrupt Original Content Provider: Short Post Editor

They say time flies. How true! Today is our #SecondAnniversary. Two years back at the height of Covid-19 Pandemic when lockdown was the way of life we took a leap of faith and launched Short Post (Jan 28, 2021), the first-of-its-kind website in the country that focuses on Authentic Gossip. The Oxymoron is deliberate. Well, the response has been quite encouraging. That’s what has kept us going. Till date we have posted close to 2000 stories in the areas of Politics, Business, Entertainment and Sports. Each insightful story of around 225 words has been contributed by Senior Editors. There is a sense of satisfaction of creating a new segment in the market – authentic gossip — and in the process creating a brand (in a limited sense), creating demand (readers) and creating supply (writers). Well known advertisers — IDFC FIRST Bank, ICICI Lombard – supported us. And that really boosted our confidence. Thank you!

So here we are raring to go. But, when I look at the media landscape the disruption is indeed fast and furious. Technology is playing a very big role in how content will be consumed. In the past, we have seen how social media has disrupted the media world. Now, everybody is saying the same thing about ChatGPT. It has reached 1 million users in five days. Its scorching pace of growth is indeed frightening and will disrupt the media industry big time. My limited argument is can it do investigative stories, write gossip items using the digital world ecosystem. Unlikely. Clearly, the original content has to be created first — only then can ChatGPT do the magic. That’s what we promise to do – focus on original content.

Before I sign off, I am reminded of an old advertisement of the early sixties: “Avis is only No.2 in rent a cars. So we try harder”. Likewise I can say, we are two years old and we are trying even harder to be relevant to you readers.

TRENDS & VIEWS

Technology Cannot Disrupt Original Content Provider: Short Post Editor

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