Green Jackfruit Powder Can Help Control Your Sugar Problem

A decade ago, he was told that he couldn’t head an incubator company being set up by Microsoft because he had no start-up experience. James Joseph, a 25-year tech veteran, took a year’s sabbatical to write a book – which was when he saw his future growing outside his study window in Kerala: a jackfruit tree. The idea that hit him fructified further when he met a diabetic parish priest, who told Joseph that raw jackfruit had brought his sugar down. He researched it, and came up with Jackfruit365, a flour made with green jackfruit. “This is a diet supplement for diabetics and has beneficial effects when used as a replacement for an equal volume of rice or atta,“ he says. “But it should not be compared with medicine.” Along the way, he won the 2020 National Start-up Award for Food Processing and found another supporter: Infosys co-founder and billionaire businessman Kris Gopalakrishnan, who has provided his start-up with the all-important corporate connect. “CII, especially Kris, wants more members to use Jackfruit365 as an example to foster more such partnerships,” he says. Why? “I am an admirer of James and his entrepreneurship,” Gopalakrishnan explains. “So I talk to my industry colleagues and government officials about the product and how James has established the benefits of using it. He alone is responsible for jackfruit becoming the state fruit of Kerala.”