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Tesla’s Roll Out In India Hits Make It In India Fire Wall!
Looks like Tesla may not roll out its EV in India anytime soon. Sources say Tesla recently transferred some key officials out of India to alternate global markets in APEC, Middle East and the USA. This indicates that Elon Musk, who was keen on the Indian market, has decided to move on for the time being. Indianconsumers will buy what’s produced in India by Tata Motors, Mahindra, Morris Garage, Hyundai and Maruti presently. Primarily, Tesla chose not to enter the Indian market because of Indian government policies. Given our relationship with China and Modi’s push for Make in India, the BJP government was averse to allow made in China Tesla cars, boosting Chinese employment, but marketed in India without an immediate commitment to manufacture in India? There are several reasons Musk may have put India on the back burner. Firstly, current EV sales touch barely 1% of total auto sales in the country which does not make economic sense for Tesla to set up a unit in India. Secondly, with 100% import duty, Tesla will become over priced in the Indian market. Thirdly, India is not yet ready with its infrastructure, including road worthiness and charging stations. And, fourth reason is Indian insistence on a long term manufacturing commitment, distinct from being considered like a test pilot case.
OTT
OTT India Grows Regional Traction, Induces Faster Netflix Contractions, Leading To Viewer Tariff Rate Attractions
As if competition from local Indian players was not enough, mainline OTT players are now facing heat from a fresh wave of regional players. Following in the footsteps of Zee 5, Sony Liv, Voot et all are MX Player in Hindi, Tamil, Malayalam, Bhojpuri, Punjabi, Bengali, Alt-Balaji and Eros in Hindi, Hoichoi in Bangla, Aha in Telugu, now expanding into Tamil, Kannada and Malayalam, Manorama Max, Neestream and Koode in Malayalam, Kanncha Lannka in Odiya, My Toonz (Kids OTT in Hindi and English). And, so many more are still lining up. Why is the Indian market turning out to be a different ball game? None of the big players are standalone entities like Netflix. Disney has the backing of Star group and Hot Star, Amazon Prime has Amazon Shopping and online services, Zee 5 has the Zee TV group, Sony Liv is with Sony TV group, Viacom 18 boasts of Paramount + while Sun Next has the parent Sun group. And if this was not enough, there is a new entrant in the form of the James Murdoch-Uday Shankar combine tying up with Reliance’s Jio Cinema. Competition is sizzling up in the OTT space with viewers beginning to feel like kings.
Kamala Hasaan
Kamal Haasan's Dirty Dance Gets Vocal, Makes Political Angst Focal, Hasn't Had Enough, Sings Pathala Pathala!
In just four days of streaming on YouTube, Kamal Haasan set a world record crooning the first song from his action-thriller movie Vikram. The electric rhythm and electrifying lyrics of Pathala, Pathala (can’t have enough) have sent his legion of fans into ecstatic frenzy. Kamal’s team pulled out all the stops to make Vikram and its music a customised stimulating experience. The ensemble cast including 67-year old Haasan has Vijay Sethupathi, Fahadh, Kalidas Jayaram and, a cameo by Surya. No prizes for guessing the ingredients for this potpourri action thriller directed by Lokesh Kanagaraj in which Kamal dons khakhi. It is pure Chennai petta rap like Bombaiya, full of irreverent political innuendos, taking on both the Center and the ruling party, besides other public Rasputins. Sweet revenge for all his failures? Ultimately, what nails this song is Kamal’s energetic tempo of dirty dancing that has pumped up hysteria. A crazed fan adds, “What Rajini got with a lifetime of style, Kamal has belted out in one song “. Is Janaki meant to take on a Tamil Nadu BJP functionary? Already, an obfuscated vigilante has filed a case against the song for its controversial lyrics. Both Kamal’s political avatar and cinematic charisma sorely need an upturn. Let’s hope it doesn’t turn out to be pathala, pathala….just not enough.
Stalin and Durga
Rationalist Stalin Is Realistic Too, Lets Palanquin Tradition To Continue, A Religious Practise In Tamil Nadu
Tamil Nadu CM MK Stalin’s decision to allow ‘Pattina Pravesam’, by which the head of a mutt is carried in a palanquin by his disciples, is practical considering its ancient traditional significance. Rationalists may baulk at such practices but, when it comes to matters of faith, it may be best to leave it to the faithful than trying to introduce mandatory reforms. Not only did the CM assess the situation as one that would add to the existing anxiety around his tendency to favour minority rights, without much caring for the majority community but, also because he has a staunch believer living at his home, his wife Durga. The CM probably felt the need to maintain a happy balance. How does the voluntary action of believers, who wish to carry a living person in a palanquin, trample upon the rights of others, activists ask? The other side of the faith and rationalism divide, which is pretty well marked in Tamil Nadu. They point to rituals of other faiths that could draw criticism in equal measure on the yardstick of human rights. The CM told the seers that the ritual may go ahead this year and that the issue would be discussed in detail later. The woke crowd may, however, may keep the pot boiling. Only, for now religious peace was allowed to prevail.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.