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Elections Cost Candidates Far Higher Than Raised Prescribed Limits, Though Political Parties Face No Spending Caps
Prior to crucial assembly polls in five states, the Election Commission of India raised the ceiling on poll-related expenditure by candidates from the existing Rs 20 lakh to Rs 28 lakh and, from Rs 28 lakh to Rs 40 lakh in states and Union territories. “These hikes in expense limits by the EC are a farce…they spend far beyond the (prescribed) statutory limit. Former PM Atal Bihari Vajpayee himself said this,” points out Prof Jagdeep Chokkar of Association of Democratic Reforms (ADR). Quoting a study of election expenditure affidavits of 5,743 candidates of the 2009 Lok Sabha elections that ADR did, Chokkar recalls that only 4 candidates had declared expenditure above the then permitted limit of Rs 25 lakh; 30 candidates had spent between 95%-100 % of their limit. The remaining (5,743-4-30= 5,719) or 99.58% said they had spent between 45%-55% of the limit. Four years later a senior (late) Maharashtra BJP leader publicly stated that between Rs 8-10 crore was the actual cost of fighting each Lok Sabha seat in 2009 when the prescribed limit was Rs 25 lakhs. The same leader had declared in his sworn affidavit that his actual expenditure was Rs 19.63 lakh. Limiting individual expenditure of candidates by itself, serves little purpose. “The elephant in the room is — there is no cap on expenditure that political parties can incur”.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.