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Elections Cost Candidates Far Higher Than Raised Prescribed Limits, Though Political Parties Face No Spending Caps
Prior to crucial assembly polls in five states, the Election Commission of India raised the ceiling on poll-related expenditure by candidates from the existing Rs 20 lakh to Rs 28 lakh and, from Rs 28 lakh to Rs 40 lakh in states and Union territories. “These hikes in expense limits by the EC are a farce…they spend far beyond the (prescribed) statutory limit. Former PM Atal Bihari Vajpayee himself said this,” points out Prof Jagdeep Chokkar of Association of Democratic Reforms (ADR). Quoting a study of election expenditure affidavits of 5,743 candidates of the 2009 Lok Sabha elections that ADR did, Chokkar recalls that only 4 candidates had declared expenditure above the then permitted limit of Rs 25 lakh; 30 candidates had spent between 95%-100 % of their limit. The remaining (5,743-4-30= 5,719) or 99.58% said they had spent between 45%-55% of the limit. Four years later a senior (late) Maharashtra BJP leader publicly stated that between Rs 8-10 crore was the actual cost of fighting each Lok Sabha seat in 2009 when the prescribed limit was Rs 25 lakhs. The same leader had declared in his sworn affidavit that his actual expenditure was Rs 19.63 lakh. Limiting individual expenditure of candidates by itself, serves little purpose. “The elephant in the room is — there is no cap on expenditure that political parties can incur”.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”