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Of Andolan-Jeevi, Par-Jeevi & New Age FDI
Arguably, nobody conjures up national slogans as profoundly – or coins acronyms as tellingly — as PM Narendra Modi. The Government’s pantheon of programmes – from Swachh Bharat to Make in India to Startup India and Stand Up India – all bear the signature of the master wordsmith. Many of the acronyms – from SCAM to JAM he popularised continue to endure. Some acronyms are being masterly resurrected – FDI is now ‘Foreign Destructive Ideology.’ And the patriots must now stay away from this FDI, the PM informed while replying to the motion of thanks to the President’s address in the Rajya Sabha. In 2015, the FDI meant ‘First Develop India’, a mission to support the Make in India programme. 2021 onwards, this will mean Transnational or foreign ‘tukde-tukde gang’ that promotes Rihanna tweet-busters, Meena Harris ‘book of Intimidation Monsters, or Greta Thunberg’s Tool-Kit for Dummies that transforms tractor rallies into raging rampage. Another breed of creatures that patriots must guard against are: Andolan-Jeevi (one who feasts on protests), who is actually a par-jeevi, (a parasite) for the nation. His creative masterstroke was in full, sublime display at a time the Opposition sensed they had Modi on the mat over the farmers’ agitation.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”