Why Cinema Tickets Should Be Sold Only Online

 
The name of the game is marketing. The cinema business is all about hard-selling. The Indian II, a Kamal Haasan-starrer, is reportedly raking good collections at the Box Office despite a mixed review. That’s good news, no doubt, for the tinsel world. Is there a way to discover the exact collection? That could give a clue or two to the real appetite for a good movie. Well, the way forward is to go digital completely. Why not ticket sales be done only through online? For one, that could avoid the serpentine queue in front of the theatres to buy tickets. For another, it could provide visibility to stakeholders across the canvass on the revenue flow. That will go a long way in helping to devise a proper policy prescription to the cinema industry. An influential part of the cinema business is still not fully on-boarded into the formal system. Oftentimes, one is not sure if there is meaningful correlation between attendance at theatres and box office collections. Are we seeing the old style of accounting in the tinsel world? If the Railways could successfully run an online catering service to train travellers, why can’t a similar system be encouraged for sale of snacks and beverages at cinema theatres? The cinema industry has traversed quite long from a totally unorganised existence in the past.  If the tinsel world is integrated into the formal system in every way, it will do a world of good to the industry, in general, and the national economy, in particular, if. That is easier said than done,however.