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cinema tix

Why Cinema Tickets Should Be Sold Only Online

  The name of the game is marketing. The cinema business is all about hard-selling. The Indian II, a Kamal Haasan-starrer, is reportedly raking good collections at the Box Office despite a mixed review. That’s good news, no doubt, for the tinsel world. Is there a way to discover the exact collection? That could give a clue or two to the real appetite for a good movie. Well, the way forward is to go digital completely. Why not ticket sales be done only through online? For one, that could avoid the serpentine queue in front of the theatres to buy tickets. For another, it could provide visibility to stakeholders across the canvass on the revenue flow. That will go a long way in helping to devise a proper policy prescription to the cinema industry. An influential part of the cinema business is still not fully on-boarded into the formal system. Oftentimes, one is not sure if there is meaningful correlation between attendance at theatres and box office collections. Are we seeing the old style of accounting in the tinsel world? If the Railways could successfully run an online catering service to train travellers, why can’t a similar system be encouraged for sale of snacks and beverages at cinema theatres? The cinema industry has traversed quite long from a totally unorganised existence in the past.  If the tinsel world is integrated into the formal system in every way, it will do a world of good to the industry, in general, and the national economy, in particular, if. That is easier said than done,however.
Candy

Has Digital Payment Killed Toffee And Candy Business?

Do you remember Parry, Nutrine and Ravalgon? For many decades, they were dominating the Indian toffee and candy industry. Many smaller firms producing unbranded candy and toffee, too, co-existed with them. But these big names have long become forgotten brands. The minor ones have also fallen into the pages of history. A combination of factors has appeared to have accelerated the consignment of these brands to distant memory. For one, the industry itself has undergone a metamorphosis. For another, the advent of digitisation too has pushed them to near oblivion. Digital payments have become popular, and every vendor of assorted sort is happily accepting the digital payment of even the tiny sum. Time was when toffees and candy proved useful for the vendors who did not have `small change’ to return the buyers the balance money. Toffees and candy came in handy for vendors who used to offer them in lieu of tiny change to make the balance payment for the buyers. The advent of digital payments changed the whole dynamics surrounding the toffee and candy business since the vendors don’t need to stock them to offset the shortage of ‘tiny change’.  Also, in the emerging modern world, the consumption habits of people at the bottom of the pyramid too have changed. If change has brought in transformation at a larger level, it has also caused huge damage at a different level. That has turned bitter for some, at least!
Jiten Ram Manjhi

In An Era Of AI, Can MSME Minister Jitan Ram Manjhi Deliver?

Artificial Intelligence (AI) is changing the entire environment upside down.  Globally, AI has created a big dent in sectors, especially involving people. The AI-led disruption is bound to have reverberations across the industrial canvass. Given this, the coalition government led by PM Narendra Modi has an onerous task on hand. The MSME (micro, small and medium enterprises) is already at the edge in the wake of technological advancements caused by AI and the like. With the proverbial sword hanging over the heads of job-goers, a sense of uncertainty is fast spreading among the working class. Given this, the expectations are that the Modi government will give priority to MSMEs to boost jobs. Given the fast-evolving AI-led scene, a lop-sided focus on the service sector will do no good to the employment ecosystem in the country. Coming as it did against this backdrop, the allocation of the MSME portfolio Jitan Ram Manjhi, 79, has come as a big surprise. Top sources in MSMEs aren’t quite sure of the way ahead for them. What MSMEs require at the moment is a fresh mind, new vigour and right incentive to prevent them from slipping into the pages of history. An existential crisis of serious nature caused by metamorphosis in tech space is worrying the MSMEs. Is New Delhi listening?

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.