It was the quietest of birthdays for the emerging superstar of Tamil cinema. In normal times, his fans would also have indulged in shows of grand affection by holding charity events in honour of Vijay. In pandemic times, the star has been content to keep a low profile but his phenomenal record in the 2010s marks him out as the industry’s undisputed money spinner. His co-stars held a Twitter chat event on his 47th birthday that was a super hit in terms of numbers. As Total Unlock nears with the second wave waning, Vijay awaits the opening of theatres to continue his domination of the big screens. In the last decade, he churned out nine films that grossed over Rs 100 crore, a record that surpassed the industry’s ageing Superstar, the one and only Rajinikanth who is now in the US for medical checkup. Vijay’s last four releases – Bigil, Sarkar, Mersal and Master – saw business in excess of Rs 350 crore worldwide with Master a Superhit even in the pandemic year of 2020. And now Beast is getting ready as the star’s next with Pooja Hegde and Yogi Babu in supporting roles. Beast may usher in the next wave of theatre-going cinema fans.