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Is It North Vs South In The Hindi Film Industry Too?
There was a time in the eighties when South Indian stars like Kamal Haasan, Rajnikanth tried their luck in Bollywood – they bought a house in Mumbai and learnt Hindi too. But, sadly they could not survive because of Bollywood politics; they were bullied and finally went back to Chennai. Maybe the producers were not willing to take risks because of their south Indian accent, skin tone and average height. But not anymore. Today, South stars like Ram Charan, NTR Jr, Allu Arjun are bigger than the Khans; their fan base is bigger than all the three khans put together. Most stars from the south are money making machines. Reacting to the way Shah Rukh Khan said “Idli Ram Charan” at Anant Ambani and Radhika Merchant pre-wedding celebration at Jamnagar, a Bollywood insider said, “Ram Charan does not dance to anybody’s tune and nobody dares address him the way Shah Rukh Khan did…”  Ram’s associate Zeba found it insulting and expressed her displeasure by walking out. On the contrary, Ram Charan did not react negatively, he was cool. But the fans of Ram Charan have been trolling King Khan. Today, the tables have turned, south actors are not desperate to shift lock, stock and barrel to Mumbai. They are signing up films on their terms which is breaking records in the Hindi belt. Surely, SRK who is always politically right and measured in his talks must have said it in a lighter vein but this seems to have not gone well with South Indian audiences.
Thani Oruvan
Sequel Fever: AGS Entertainment Gets Ready For ‘Thani Oruvan 2’ With Jayam Ravi
The sustained box office and artistic success of Southern films is not just about strong story lines, brilliant directors, tight budgets, organised shooting schedules and artists who give value for what they earn. Southies know how to get the best ROI, even in remarkable budget films. Much of the credit goes to producers like AGS Entertainment founded in 2006 by three brothers — S Aghoram, S Ganesh, and S Suresh — which has consistently bankrolled good, wholesome and mostly family oriented themes. AGS Entertainment just announced their Thani Oruvan 2 to mark 8 years of the original hit movie that ran in cinemas for 50 days, grossed Rs 150 crore worldwide, with no carpet-bombing gimmickry or cooked books. What is even more remarkable, the sibling team of director Mohan Raja and Jayam Ravi, team up yet again for a seventh film in Thani Oruvan 2. Jayam Ravi is already riding high as a bankable artist, as gracefully as he rode a caparisoned elephant in both Ponniyin Selvans. He is Ponniyin Selvan, Mani Rathnam’s muse. Starting with Jayam, M Kumaran S/O of Mahalakshmi, Unakka Enakka , Santosh Subramaniam, Thillalangadi, Thani Oruvan 1 all back-to-back hits, and paisa vasool for film buffs. Jayam Ravi will play an IPS officer Mithran once again. Spoiler alert …could the antagonist go after the hero? Nayantara is his love light.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.