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World Athletics Set A New Trend, To Give Away $50,000 Cash Prize To Gold Medal Winners
[the_ad id=”14101″] A prize of $ 50000 each to the 48 gold medal winners of the Track and Field events at the Paris Summer Olympics in July –August 2024 may not be seen as a jackpot by the particular fraternity. Still, the sum is not pocket money either! It’s the sentiment that counts, and the World Athletics (WA) decision to disburse $ 2.4 million to the gold medallists in Paris — a portion of the revenue WA receives from the quadrennial Olympics — is a move that could trigger similar initiatives from other international sports federations. WA needs to be applauded, particularly its president, Sebastian Coe, a distinguished middle-distance runner who won gold medals at the Moscow (1980) and Los Angeles (1984) Olympics. India’s own Adille Sumariwalla, a sprinter-achiever, an Olympian and administrator (president of the Athletics Federation of India), was part of the WA decision as its Council member. The medal winners at the Olympics do not receive cash prize money, and hence, the WA decision would compensate the gold medal winners in a big way. The silver and bronze medal winners will likely get a cash prize from the WA but from the 2028 Summer Olympics in Los Angeles. An Indian track and field athlete will receive Rs 41 lakh plus should they win a gold medal in Paris, and as of now, it looks as though only javelin thrower Neeraj Chopra can win the gold; he won at the Tokyo Olympics 2020.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”