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Has ‘Bahubali’ Prabhas Disappointed His Fans In Adipurush Avataar?
Om Raut’s film Adipurush seems to have disappointed Bahubali Prabhas’ fans. There are conflicting reports about collections and footfalls in the theatres even as Prabhas tweeted “Adipurush continues its roaring success at the box office! With a mind boggling collection of Rs 375 crore (sic)”. But movie critic Taran Adarsh tweeted “Disappointing”. So how does the future look for the first pan India star Prabhas? Not bright, feel some trade analysts. They say it is his third flop after Saaho and Radhe Shyam. Adipurush ran into controversy from Day One when the trailer was released and for its poor dialogues after release. Son of a Telugu film producer, the 43-year old Prabhas entered the Telugu film industry in 2002 and all his seven films were hit. What changed his life and catapulted him into the big league –making him the highest paid star in the south — was the title role he bagged in SS Rajamouli’s Bahubali and its sequel grossing. The film was an all time hit and the rest is history. Prabhas has a couple of projects in the pipeline; one with Deepika Padukone and Big B. Also releasing this year is action thriller Salaar. Interestingly, like Salman Khan even Prabhas is the most eligible bachelor… and heart broken. Anushka Shetty turned down his marriage proposal and the latest grapevine he is dating Adipurush co-star Kriti Sanon.
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Are The Lines Between Bollywood And Kollywood Blurring?
Are the lines between the south Indian film industry and north Indian film industry (read Bollywood) blurring it? It seems so, as both the territories are very important for them. And incidentally, factoring these north-south audiences the film makers are doing casting that will appeal to both the worlds of cinema. Whether it is Oscar winner RRR or now Sriram Raghavan casting Vijay Sethupati in Merry Christmas with Katrina Kaif is certainly going to help both the industry. Now that’s just the operation part but we notice that the south is making that attempt of bridging the divide that was there in the earlier days. Now south stars have Pan India appeal but a few decades back actors like Kamal Haasan, Rajinikanth, Nagarjuna were not easily accepted. Today, satellite and dubbed films of south are being lapped in the north and the south’s overall business has grown by 20%. Perhaps Bahubali, KGF triggered this trend. Karan Johar was the distributor of Bahubali 1. One may not hear so much from Bollywood honchos but south actors have been vocal about calling it as one big industry. While talking to media Telugu star Nani said “Pathaan hamara hai aur Dasara (his film) aapka hai.” But all this conversation of one film industry started with KGF 2 when Yash fondly called Rocking Star said that we should stop talking about various industries and consider cinema in totality.  And celebration of the victory of RRR in the international world and by the whole country means we are now one.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.