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Is Akshay Kumar Losing Bankable Star Image?
Akshay Kumar may be one of the few actors in Bollywood who completes his films in record time. Ironically, his record of flops seems to be beating that. The ‘Khiladi’ Kumar’s latest film Bade Miyan Chote Miyan has opened to lukewarm response at the box office despite the fact it was released on Eid. The Day 1 collection was Rs 16.07 crore.  Movie critic Taran Adarsh commented on X: “With a dream cast + lavish making + holiday factor + aggressive promotions + terrific track record of its director, #BMCM should’ve opened anywhere between Rs 25 cr and Rs 30 cr [even higher] on Day 1.” Trade pundits feel that Akshay Kumar’s poor numbers at the Box Office both pre- and post-Covid has in a way dented his bankable star image. It is likely that filmmaker makers will definitely think twice before signing him. The films that have not worked for Akshay Kumar are Selfie, Mission Raniganj,  Samrat Prithviraj, Ram Setu, Cutputli and  Bachchan Pandey. Trade Analyst Girish Wankhede says, “This sixth flop in a row is a sorry state for Akshay kumar, who has been the favourite of producers. His over exposure or the choice of films, or his experimentation with various genre could be some of the reasons for his films not finding takers. He was always a bankable star, but with several flops, his filmography seems to be losing its sheen.”  The trade will be closely watching how his films like Skyforce, Housefull 5, Welcome To The Jungle and JollyLLB 3 fare.
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Will 2024 See The Return Of Akshay Kumar?
If 2023 belonged to Shah Rukh Khan whose three films grossed around Rs 3,000 crore then there are every chances that 2024 could see the return of Akshay Kumar. The 56-year old actor has three big releases including Bade Miyan Chote Miyan directed by Ali Abbas Zafar. The movie with Tiger Shroff is not a comedy but an action-packed film that could be a big draw. Kumar also has Skyforce and a multi-starrer Welcome to the Jungle to be released in December 2024. It may be recalled that Lady Luck had been eluding actor-producer Akshay Kumar for the last two-three years; he had series of flops. But, Trade Analyst Girish Wankhede says, “With nearly Rs 1,000 crore riding on Akshay Kumar …the total earnings of his four releases could cross the Rs 4000-crore mark.”  The first to hit the big screen will be Bade Miyan Chote Miyan in Eid in April with an approximate landing cost of 300 crore. This will be followed by Singham Again’ in August wherein he has a cameo along with Ajay Devgn and Ranveer Singh. It is Rohit Shetty’s cop universe which is unlikely to fail with an estimated budget of 350 crore. His third release, Skyforce will be in October. Its cost is around Rs 150-200 crore. And Akshay’s big release of 2024 — Welcome to the Jungle, will happen during the Christmas season. This multi-starrer movie budgeted around Rs 300 crore is expected to do well.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.