cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
madrasi camp
3 cm
vaibhav S
Mamata_036
dino rain
sitare housefull
Sidda_Hari
MBRajesh
thug life
ajit_020
bhagnani
Is Vashu Bhagnani Losing His Midas Touch?
The recent release Mere Husband Ki Biwi has bombed at the box office, collecting less than Rs 5 crore in its opening three days against a hefty making cost of around Rs 60 crore. This underwhelming performance marks yet another flop for producer Vashu Bhagnani. Bhagnani, once celebrated for his successful films, has seen a string of failures such as Ganpat, Mission Raniganj and Bellbottom. He has faced financial setbacks with projects like Bade Miya Chhote Miya and is currently embroiled in a legal dispute with its director. The direction of Mere Husband Ki Biwi was helmed by Mudassar Aziz, known for his earlier works like Khel Khel Mein, Pati Patni Aur Woh and Happy Phirr Bhag Jayegi. The film’s lead actor, Arjun Kapoor, has struggled to find success as a solo performer, with his recent projects—including The Lady Killer, Kuttey and Bhoot Police — failing to make a mark at the box office. Similarly, the leading actresses, including the likes of Bhumi Pednekar, have also faced a streak of underwhelming films like The Lady killer, Afwaah, Bheed, and Rakshabandhan and thus making it difficult for Mere Husband Ki Biwi to generate excitement among viewers. Rakul Preet Singh is known for other disappointments like Thank God, Doctor G, Runway 34, Attack and Marjaawan. With a cast and crew associated with a series of unsuccessful films, the expectations from Mere Husband Ki Biwi were understandably low. Despite attempts to engage audiences with remixed songs, the film has failed to captivate, illustrating that audiences are no longer willing to watch films that lack compelling narratives and star power.
sarfura
Is Akshay Kumar Losing His Midas Touch?
Looks like the 56-year old Bollywood superstar Akshay Kumar is losing his Midas touch going by total collections of Rs 17 crore for his latest movie Sarfira. The film, a remake of Tamil movie Soraru Puttru, was based on the life of Captain Gopinath of Air Deccan fame. In fact, its budget was much less than Akshay Kumar’s film. Post Covid-19 pandemic the first Hindi film to be released was Akshay Kumar’s Sooryavanshi directed by Rohit Shetty with Ranveer Singh, Ajay Devgn in the star cast. It did well at the box office opening with Rs 25 crore. But after that Bachchan Pandey spelt disaster at the box office and opened with just Rs 13crore. From then on films like Samrat Prithviraj, Raksha Bandhan failed miserably. He bounced back with Ram Setu and OMG 2 which did decent business at the box office. OMG 2 which was a hit had Pankaj Tripathi in the main lead but the actor was appreciated for his role as Shiva. As a producer he had to battle with CBFC for release of the film as it had given it A certification.There were Selfie, Mission Raniganj which opened at Rs 2.80cr which was better than Sarfira. Mission Raniganj earned Rs 33 crore while Bade Miyan Chote Miyan’s failure almost shut Vashu Bhagnani’s office. Sources say Akshay has not signed any new films and has reduced his price by 50%. But, the actor has quite a few films in production. Khel Khel Mein is with Taapsee Pannu and Vani Kapoor and directed by Mudassar Aziz who does not have a great track record. The only hope for Akshay is Housefull 5. Maybe his South sojourn could salvage his career. 
vashu bhagnani
Does Vashu Bhagnani’s Financial Crisis Epitomise Bollywood Producers’ Plight?
Bollywood’s successful producer Vashu Bhagnani is cash-strapped and has put one of his properties on the block. Reportedly, he has not paid Rs 65 lakhs to his crew who worked in three of his films. Besides has also not paid the stars like Akshay Kumar who has agreed to wait. Incidentally, most of his films in recent times starring Akshay Kumar and Tiger Shroff have bombed at the box office. In the case of Akshay, all his four films with Vashu have done badly. Industry insiders say a film bombs because of poor script or high cost of stars or lavish production cost. It is an open secret that some of the popular stars take about 40% of the cost of production of the film.  Vashu Bhagnani who entered Bollywood in 1995 has given a series of superhits, so it’s surprising he landed in a financial mess. He invested about Rs 1,000 crore in Bade Miyan Chhote Miyan Mission Raniganj, Ganpath and Cutputli. But earnings have been very poor. Also, signing big stars does not guarantee box office success. In the past Raj Kapoor landed in financial trouble after Mera Naam Joker flopped; Prakash Mehra after Bal Brahmachari and Zindagi Ek Jua and Manmohan Desai after Anmol and Toofan. But, these producers failed not because of the high cost of stars but because the audience did not like their stories. In the case of Bhagnani’s high cost of stars is also one of the reasons. There is surround sound that actors should cut their price. Will they?
ajay akshay
Once Again Akshay Kumar And Ajay Devgn Clash At The Box Office
Once again Bollywood’s two big stars Ajay Devgn and Akshay Kumar are going to clash at the box office. And the film trade is not at all surprised as it is not the first time their films are releasing on the same day – it is the fourth time.  When it comes to business they are strong rivals even though both have worked together in three films together. They worked in Suhaag, Insaan and Khakee. Insiders say it was after Khakee Ajay blamed Akshay Kumar for chopping his role. Post Ajay’s comment, Akshay Kumar in one of the award functions took a jibe at Ajay indirectly by saying that he is being called the “editor” of the film.  Ajay almost got his film Golmaal 4 to be released the same day as Robot and Aamir Khan’s Secret Superstar; but Robot got postponed at the last minute due to VFX. Once again, both Ajay and Akshay were making a film on the same subject — Battle of Saragarhi. Ajay announced the film first but Akshay got Karan Johar to break the news about the movie. Salman Khan was co-producing the film with Karan but Ajay, it is learnt, convinced him to opt out of the project. If Akshay Kumar got Vipul Shah to screen Action Replay to coincide with Golmaal 3 release then Ajay got his Toonpur Ka Superman to coincide with Akshay Kumar’s Tees Maar Khan. Not many know that Ajay Devgn wanted the movie rights of Jaswant Gill on whose life the film Raniganj was made with Akshay Kumar as the lead. Now one needs to see what happens with Bade Miyan Chhote Miyan and Maidaan both releasing on Eid.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.