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sanam teri kasam
Double Bonanza! Re-Released Sanam Teri Kasam Gets Good Response, Producer Mulls Sequel
The re-release of Sanam Teri Kasam, a 2016 romantic drama starring debutants Harshvardhan Rane and Mawra Hocane,has been surrounded by an intriguing wave of drama and fanfare. Recently, a passionate group of fans gathered outside the office of producer Deepak Mukut, accompanied by actor Harshvardhan Rane, fervently urging him to re-release the film. In a surprising turn of events, Mukut not only confirmed the film’s re-release but also announced a sequel, generating significant buzz in the industry. Initially launched to lacklustre box office performance, Sanam Teri Kasam was deemed a disaster upon its first release. However, the film’s soundtrack, featuring hit songs, kept it alive in conversations, gradually transforming it into a cult favorite. Now, with its re-release across 400 to 500 screens, Sanam Teri Kasam finds itself in direct competition with two fresh titles: Loveyappa, starring Junaid Khan and Khushi Kapoor, and Himesh Reshammiya’s Badass Ravi Kumar. Interestingly, while both new films struggled to make a significant impact at the box office, Sanam Teri Kasam has shown promising advance bookings, leading many exhibitors to consider increasing its showtimes over the weekend. This resurgence is particularly noteworthy for a film that was initially dismissed, highlighting a curious trend in the industry where previously overlooked content receives a second chance. Adding to the irony, the film’s popular music was composed by Himesh Reshammiya, who is simultaneously competing with his own project, underscoring the unpredictable nature of audience preferences and the evolving landscape of Bollywood.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.