cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
madrasi camp
3 cm
vaibhav S
Mamata_036
dino rain
sitare housefull
Sidda_Hari
MBRajesh
thug life
ajit_020
Untitled (1000 × 900 px) (20)
Is OTT Killing The Film Festivals?
One thing was loud and clear at the 53rd edition of the International Film Festival of India (IFFI) held in Goa from November 20, 2022 that the crowd is thinning. The craze and eagerness among film buffs to attend such festivals seem to be waning. So this raises the question: Is digital viewing killing the film festival market? According to one of the film enthusiasts seen in this circuit, “I have been attending film festivals for ages now, and I can say that this year the crowds were less. Some of the regulars were missing too.” The opening day didn’t have much of the enthusiasm one has seen in the past. Has the pandemic changed everything for the festival? Another regular at these festivals says “The magic has gone out of the festival. Netflix and others seemed to have kept quite a few cinema-goers away. Why would anyone come to the festival when they can see it at home?” Also, the focus at IFFI has now shifted to marketing India as a shooting destination and not about the experience of cinemas. One could see a huge pavilion which had stalls of countries like Russia, France and others trying to sell their country as a “shooting destination”. It seems to have become a B2B marketplace not a place to showcase talent and creativity. This year’s edition of the film fiesta showcased a collection of 280 films from 79 countries.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.