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2022: A Bad Year For Bollywood As It Loses Nearly Rs 1000 Crore
The denizens of the Bollywood would be heaving a sigh of relief as 2022 draws to close. It has been a bad year for most producers, directors and actors. There was great expectation from Rohit Shetty’s Cirkus which releases at the end of the year. But early reports based on its trailer says it has got mixed reviews and as of now it is tracking Rs 15 crore. The saving grace could be Avatar. There is no denying the fact that the confidence of Hindi film industry is shaken. Barring two or three films like Bhool Bhulaiyaa 2, Brahmastra, Drishyam 2 other films have bombed.  A trade source said, “2022 has been a losing year. We are almost 1000 crore down as an industry. If you want to single out then this year has been favorable for Ranbir Kapoor and Kartik Aaryan. Particularly the year has not gone well for Ayushmann Khurrana. Because he was on a huge high before the pandemic. And after that his films have not done well.” The year actually belonged to the films more than the stars as two franchisees worked and another franchisee in the making was Brahmastra. The source says that 2023 could be Shah Rukh Khan’s year as the actor has three big releases. Although he is shunning the media but is making sure his presence is felt even if it is at religious places.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.