cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
odis
BJP
Narvekar
Nirmala
sasikala_004
Untitled design_20260313_160343_0000
Untitled design_20260313_160232_0000
Bjp bengal
vijay pawan
Mamata tribal
Deepika
Deepika Walks Out: Is It Sun Pictures Gain Or Sandeep Reddy Vanga’s Loss?
Deepika Padukone has acquired significant sass after motherhood. Naturally when she has overtaken all female leads in Bollywood, is the brand ambassador to many snazzy brands and is now able to call the shots and crack the whip, she is a true Diva. Was she shown the door by Sandeep Vanga from the film Spirit or did she toss her regal mane and walk out? Now the buzz is she has walked out of Kalki 2 also? So, what are the reasons for this huff and puff?  After the success of Jawan, it is rumoured Deepika has set the base remuneration of Rs 25 crore plus10 % share in profit, and working time restricted to 8 hours. Next…Spirit demanded some risqué scenes and she was not agreeable, so chose to walk out. And walked into SUN Pictures Pan World, under production …#AA 22xA6 (sounds like a rocket out of NASA) directed by Attlee. The lead is iconic star Allu Arjun, a name that has carpetbagged crazy global fans and dizzy fanfare after the twin Pushpas. This blend of mega scale, lead popularity and now Deepika’s electric presence is expected to bring big money to SUN and Kalanithi Maran, he of the gilded golden goose touch. One cannot but help ponder over the pole-vaulting success dynamics of stars …when a lead is unknown, an able director with a strong script and a production house that wagers big money on the project go all out for a hit film. Three or four such hits, the unknown turns Diva…the scales turn, equations spin upside down. This happens so often in cinema …the chronicler of fantasy. Till the next Deepika Padukone. 
atlee allu arjun
A New Govt In Andhra Sees Allu Arjun, Atlee Shelve Their Movie Venture
[the_ad id=”6763″] Tamil film’s well known director, 37-year old Arun Kumar (aka) Atlee has moved into the big league. His star trek which began in 2013 with Raja Rani got a leg up thanks to Thala Vijay. He directed Vijay in three superhits Theri, Mercel and Bigil. Like many super hits, Atlee guided his hits with more razzmatazz and gloss, a page taken from his mentor Shankar. Kollywood producers quickly realised that Atlee was building his own brand with way over budget films. Kalaipuli Thanu, a name to reckon in the Tamil Film Producers Guild cracked the whip…Tamil movies did not seek Atlee and when he tried to move to Telugu…he drew a blank.  It seems Telugu and Hindi film producers are hard nuts to crack where finance is concerned. He has been lucky though. When Bollywood was down in the trenches and needed a hit badly to pull it out of the tailspin, Atlee delivered Jawan for SRK. Made on a Rs 370-crore budget, it raked in Rs 1200 crore. But Atlee was criticised for the way Jawan’s extravagance gnawed at the profits. Atlee has just made it known that his salary would now be Rs 100 crore plus profit sharing. Atlee announced his next movie with Allu Arjun. But call it destiny. The Andhra Pradesh government has changed and the new Czar Chandra Babu Naidu is unlikely to forget that Allu Arjun had campaigned for his rival Jagan Mohan Reddy. The latest buzz is that the prestigious project has been shelved. Allu is waiting for the release of Pushpa 2.
Jawan
Will SRK Once Again Shun Media For ‘Jawan’?
Rumour mills are doing the rounds that superstar Shah Rukh Khan may do a repeat of Pathaan.  That is, keeping media at bay during the release of his forthcoming film Jawan directed by Atlee. The action film which releases in June has just been wrapped up and the heroine of the film Nayanthara was in Mumbai for dubbing and surprisingly did not oblige the waiting paparazzi with poses as is generally the practice. All stars including those from south are always cooperative with paps. It may be recalled that King Khan has distanced himself from the media for quite some time for two reasons. First, there was no film release, and second, he is quite disturbed by the fact that media literally hounded his son Aryan Khan when he was arrested by the Narcotics Control Bureau in a drug case. The way media mishandled the case upset him. Although the actor has stopped covering his face with an umbrella but he refuses to pose for the media. This was evident at Congress leader Baba Siddiqui’s Iftaar party where he refused to stop even for a minute. The moot point is how long can SRK shun the media?  
Shahrukh & Atlee
Will Jawan Tamil Director Atlee’s Hand, Restore The Midas Touch For King Khan?
Even as Atlee tried to convey his excitement about directing the King Khan in a much talked about pan India film, Jawan, the goose bumps were evident. When the deal was signed, Atlee in a teary tweet said, “I have grown up watching his movies, lapping up every Khan nuance. And now directing him….it is unbelievable. I am blessed “. Atlee has hit the mother lode in his very first Bollywood venture by getting to direct Shah Rukh Khan. Of late, a number of Bollywood films, five to be precise, could not match up to the box office takings of many south Indian movies. SRK’s choice of Atlee for Jawan, produced by his wife Gauri Khan, is seen as an acknowledgement of this 35-year-old director with the Midas touch. Trained under S Shankar, Atlee has given Tamil hits like Raja Rani, Theri, Mersal, Beast and Bigil. For good measure Jawan has Kollywood Lady Super Star, Nayanthara in the lead, with Sunil Grover and Sanya Malhotra adding more glitter to the awesome twosome. Rock star Anirudh Ravichander who scores the music is bound to Amp up the quotient. The teaser is out and SRK’s role has triggered excitement. Could Atlee’s Midas touch work in Bollywood which in recent times has seen strings of flops? One has to wait till June 2023 for the answer!
Atlee_srk
SRK Betting On Kollywood Director Atlee To Lend The Midas Touch
Post Chennai Express Superstar Shah Rukh Khan’s other movies like Fan, Raees, Jab Harry Met Sejal and Zero did not do well. So what does he do? Turn South and rope in one of the most successful young directors of Tamil movies, Atlee (Arun Kumar) for that magic touch, a fail-safe formula film designed to make stakeholders laugh all the way to the bank. And for added kick, two winsome and talented leading ladies have also been signed on. Tamil films’ top paid heroine Nayantara and the young bubbly Sanya Malhotra to provide the glamour quotient. Who is this Atlee? What is his track record as a hot and hip director to call the shots especially when SRK is decidedly wanting an encore of the Chennai Express? Thirty-five-year-old Atlee first worked as S Shankar’s assistant in Enthiran and Nanban, sculpted himself as a box office brand. Soon, he went solo and directed his debut film, Raja Rani with Nayantara in the lead, and secured his place as one of the most promising debut directors of 2016. For those who may be sceptical about a Tamil director’s dexterity, he made three successive films, Theri, Mercel and Bigil, all starring Vijay that rocked the box office, making Vijay the Number 2 after Rajnikant. Don’t underestimate these quiet non-flamboyant South Indian types. They know their cinema inside out.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”