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A New Govt In Andhra Sees Allu Arjun, Atlee Shelve Their Movie Venture
Tamil film’s well known director, 37-year old Arun Kumar (aka) Atlee has moved into the big league. His star trek which began in 2013 with Raja Rani got a leg up thanks to Thala Vijay. He directed Vijay in three superhits Theri, Mercel and Bigil. Like many super hits, Atlee guided his hits with more razzmatazz and gloss, a page taken from his mentor Shankar. Kollywood producers quickly realised that Atlee was building his own brand with way over budget films. Kalaipuli Thanu, a name to reckon in the Tamil Film Producers Guild cracked the whip…Tamil movies did not seek Atlee and when he tried to move to Telugu…he drew a blank.  It seems Telugu and Hindi film producers are hard nuts to crack where finance is concerned. He has been lucky though. When Bollywood was down in the trenches and needed a hit badly to pull it out of the tailspin, Atlee delivered Jawan for SRK. Made on a Rs 370-crore budget, it raked in Rs 1200 crore. But Atlee was criticised for the way Jawan’s extravagance gnawed at the profits. Atlee has just made it known that his salary would now be Rs 100 crore plus profit sharing. Atlee announced his next movie with Allu Arjun. But call it destiny. The Andhra Pradesh government has changed and the new Czar Chandra Babu Naidu is unlikely to forget that Allu Arjun had campaigned for his rival Jagan Mohan Reddy. The latest buzz is that the prestigious project has been shelved. Allu is waiting for the release of Pushpa 2.
Jawan
Will SRK Once Again Shun Media For ‘Jawan’?
Rumour mills are doing the rounds that superstar Shah Rukh Khan may do a repeat of Pathaan.  That is, keeping media at bay during the release of his forthcoming film Jawan directed by Atlee. The action film which releases in June has just been wrapped up and the heroine of the film Nayanthara was in Mumbai for dubbing and surprisingly did not oblige the waiting paparazzi with poses as is generally the practice. All stars including those from south are always cooperative with paps. It may be recalled that King Khan has distanced himself from the media for quite some time for two reasons. First, there was no film release, and second, he is quite disturbed by the fact that media literally hounded his son Aryan Khan when he was arrested by the Narcotics Control Bureau in a drug case. The way media mishandled the case upset him. Although the actor has stopped covering his face with an umbrella but he refuses to pose for the media. This was evident at Congress leader Baba Siddiqui’s Iftaar party where he refused to stop even for a minute. The moot point is how long can SRK shun the media?  
Shahrukh & Atlee
Will Jawan Tamil Director Atlee’s Hand, Restore The Midas Touch For King Khan?
Even as Atlee tried to convey his excitement about directing the King Khan in a much talked about pan India film, Jawan, the goose bumps were evident. When the deal was signed, Atlee in a teary tweet said, “I have grown up watching his movies, lapping up every Khan nuance. And now directing him….it is unbelievable. I am blessed “. Atlee has hit the mother lode in his very first Bollywood venture by getting to direct Shah Rukh Khan. Of late, a number of Bollywood films, five to be precise, could not match up to the box office takings of many south Indian movies. SRK’s choice of Atlee for Jawan, produced by his wife Gauri Khan, is seen as an acknowledgement of this 35-year-old director with the Midas touch. Trained under S Shankar, Atlee has given Tamil hits like Raja Rani, Theri, Mersal, Beast and Bigil. For good measure Jawan has Kollywood Lady Super Star, Nayanthara in the lead, with Sunil Grover and Sanya Malhotra adding more glitter to the awesome twosome. Rock star Anirudh Ravichander who scores the music is bound to Amp up the quotient. The teaser is out and SRK’s role has triggered excitement. Could Atlee’s Midas touch work in Bollywood which in recent times has seen strings of flops? One has to wait till June 2023 for the answer!
Atlee_srk
SRK Betting On Kollywood Director Atlee To Lend The Midas Touch
Post Chennai Express Superstar Shah Rukh Khan’s other movies like Fan, Raees, Jab Harry Met Sejal and Zero did not do well. So what does he do? Turn South and rope in one of the most successful young directors of Tamil movies, Atlee (Arun Kumar) for that magic touch, a fail-safe formula film designed to make stakeholders laugh all the way to the bank. And for added kick, two winsome and talented leading ladies have also been signed on. Tamil films’ top paid heroine Nayantara and the young bubbly Sanya Malhotra to provide the glamour quotient. Who is this Atlee? What is his track record as a hot and hip director to call the shots especially when SRK is decidedly wanting an encore of the Chennai Express? Thirty-five-year-old Atlee first worked as S Shankar’s assistant in Enthiran and Nanban, sculpted himself as a box office brand. Soon, he went solo and directed his debut film, Raja Rani with Nayantara in the lead, and secured his place as one of the most promising debut directors of 2016. For those who may be sceptical about a Tamil director’s dexterity, he made three successive films, Theri, Mercel and Bigil, all starring Vijay that rocked the box office, making Vijay the Number 2 after Rajnikant. Don’t underestimate these quiet non-flamboyant South Indian types. They know their cinema inside out.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.