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Collage Maker-25-Jul-2022-02
Big Tech Majors Not To Have It Easy In India
The free run that tech majors like Google, Meta, Microsoft, Apple, Twitter, Amazon enjoyed in India will be a thing of the past. Already, they have come under pressure to take down content considered unlawful, inappropriate and disturbing public order. And if Rajeev Chandrasekhar, Minister of State for IT and Electronics has his way, all of them will be paying Indian newspapers and digital news publishers a share of revenue for using original content. The move is being mooted through regulatory interventions, which is expected to happen as part of the revisions being made in the existing IT Laws. “The Indian news publishers have no negotiating leverage at all, and this needs to be tackled legislatively,” said Chandrasekhar in an interview. The market power on digital advertising that is currently being exercised by the Big Tech majors, has already put Indian media companies at a disadvantage. Several countries like Australia, France and Spain have passed rules that require Tech majors to compensate content producers for using their content and search results. It comes as no surprise that spear-heading the Indian initiative is Rajeev Chandrasekhar, a media honcho himself. Chandrasekhar owns two satellite channels, Asianet News and Suravana News and a clutch of digital news websites in South Indian languages.  Incidentally, he was one of the founder-promoters of Republic TV, but sold his stake subsequently.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.