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Big Tech Majors Not To Have It Easy In India
The free run that tech majors like Google, Meta, Microsoft, Apple, Twitter, Amazon enjoyed in India will be a thing of the past. Already, they have come under pressure to take down content considered unlawful, inappropriate and disturbing public order. And if Rajeev Chandrasekhar, Minister of State for IT and Electronics has his way, all of them will be paying Indian newspapers and digital news publishers a share of revenue for using original content. The move is being mooted through regulatory interventions, which is expected to happen as part of the revisions being made in the existing IT Laws. “The Indian news publishers have no negotiating leverage at all, and this needs to be tackled legislatively,” said Chandrasekhar in an interview. The market power on digital advertising that is currently being exercised by the Big Tech majors, has already put Indian media companies at a disadvantage. Several countries like Australia, France and Spain have passed rules that require Tech majors to compensate content producers for using their content and search results. It comes as no surprise that spear-heading the Indian initiative is Rajeev Chandrasekhar, a media honcho himself. Chandrasekhar owns two satellite channels, Asianet News and Suravana News and a clutch of digital news websites in South Indian languages.  Incidentally, he was one of the founder-promoters of Republic TV, but sold his stake subsequently.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”