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How BMC Balances Environmental Concerns During Ganesh Festival
The Brihanmumbai Municipal Corporation (BMC) has been having a testing time in its attempts to make Maharashtra’s state festival of Ganeshotsav eco-friendly. Though the Bombay High Court relented on its ban on Plaster of Paris (PoP) idols this year, it insisted that idols below 6 ft must be immersed only in artificial ponds and not in the 70 natural water bodies including lakes, rivers or seashores earmarked for immersions. In a bid to incentivise clay idols, the BMC has been providing free clay to Ganesh idol makers. This year, the BMC also provided free eco-friendly colours to artisans to reduce pollution in water bodies. Over 990 metric tonnes of clay along with 10,800 litres of paint in five different colours were given free to over 500 idol makers in the city to reduce water pollution. For the first time this year, the BMC plans to collect the PoP from the immersed idols from the city’s 288 artificial ponds and process it at a facility at Bhiwandi, close to Mumbai. This follows consultations with over 12 institutions on ways to handle the PoP waste.  Senior officials have already warned that water from these artificial ponds should not be allowed into natural water bodies. Flower waste will be recycled into fertilisers. Considering the scale and popularity of the Ganesh festival, managing environmental concerns has been a huge challenge for the BMC. Last year, the city had seen 1557 community Ganesh idols and over 77,874 households Ganesh being immersed. However, this year, immersions of over 35,000 Ganesh idols have been reported within the very first two days of the festival. 

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”