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Immersion
How BMC Balances Environmental Concerns During Ganesh Festival
The Brihanmumbai Municipal Corporation (BMC) has been having a testing time in its attempts to make Maharashtra’s state festival of Ganeshotsav eco-friendly. Though the Bombay High Court relented on its ban on Plaster of Paris (PoP) idols this year, it insisted that idols below 6 ft must be immersed only in artificial ponds and not in the 70 natural water bodies including lakes, rivers or seashores earmarked for immersions. In a bid to incentivise clay idols, the BMC has been providing free clay to Ganesh idol makers. This year, the BMC also provided free eco-friendly colours to artisans to reduce pollution in water bodies. Over 990 metric tonnes of clay along with 10,800 litres of paint in five different colours were given free to over 500 idol makers in the city to reduce water pollution. For the first time this year, the BMC plans to collect the PoP from the immersed idols from the city’s 288 artificial ponds and process it at a facility at Bhiwandi, close to Mumbai. This follows consultations with over 12 institutions on ways to handle the PoP waste.  Senior officials have already warned that water from these artificial ponds should not be allowed into natural water bodies. Flower waste will be recycled into fertilisers. Considering the scale and popularity of the Ganesh festival, managing environmental concerns has been a huge challenge for the BMC. Last year, the city had seen 1557 community Ganesh idols and over 77,874 households Ganesh being immersed. However, this year, immersions of over 35,000 Ganesh idols have been reported within the very first two days of the festival. 

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
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