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Can Sivakarthikeyan Fill The Space Left Vacant By Vijay And Ajith?
It was the audio launch of the just released Sivakarthikeyan film Madharaasi. No point in asking why this title (time was when all south of the Vindhyas were Madrasis often parodied by comedian Mehmood). Sivakarthikeyan did not need aide memoirs or pre coded script to grip audience attention …his TV anchor days experience seamlessly slipped into his hero status on stage. He was all praise for director AR Murugadoss (ARM) and the hit films Deena, Ramana, Ghazni and Thuppakki ..headlined by Thala Ajith, Suriya, Vijay  and late Vijayakanth, …each one moulded by ARM to portray powerful roles and make hit films. SK’s praise for the ARM acting method was not stage “feel good” acclaim. The vacancy left by Vijay (riding into politics) and Thala Ajith (adrenaline amped up race cars) were waiting to be filled. Naturally, SK, the romantic comedian hero, has set his sights on an action hero mould …how Madharaasi will catapult him to this fighter mode depends on how powerful his transition is …his Amaran was praised as a classic.  Madharaasi’s story is about guns brought in containers to be stored in a factory for future mayhem in TN. This danger needs a suicidal hero to put his life on the line. “I took steroids to replicate an intense craze driven look.” This simple Simon who talks without rancour recalls his struggling aspiring days …even water wouldn’t be given for those who knock on film doors. Today, they ask me Sir , some juice, cake? I have Tamannaah to my left and Samantha on my right…a distraction when I failed to notice Dhanush in the front row. SK has now overtaken his finder, Dhanush. Is SK destined to ride the crest of cinema without borders?
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Is Salman Khan On The Cusp Of Another Eid Mubarak?
It was the trailer launch of AR Murugadoss directed Sikandar. Salman Khan with childlike enthusiasm brought Kollywood’s grizzly actor Sathyaraj to meet his dad Salim Khan — the iconic script and screenplay writer, celebrity half of Salim-Javed. “Pappa, Kattappa,” said Salman while introducing Sathyaraj to his dad. Sathyaraj, who plays the role of a transgender villain in Sikandar said, “Salim Sir has been my hero from my college days. I have worked for 47 years in 258 films. Today, I have fulfilled the wish to meet him in person.” He was delighted that Salman introduced him by his famous character’s name. Sathyaraj reiterated that his multi-dimensional role in Sikander may well be another Kattappa. At the event Salman got an opportunity to unburden his angst. “We see Rajni and Chiranjeevi films and welcome South Indian productions wholeheartedly. But find that though Bollywood stars are celebrated down South, our films don’t get the same overwhelming reception.” Bahubali made the Pan India trend into vogue. So, is Salman on the cusp of another EID Mubarak? His future is riding on Sikandar. He must have longed for that thumping box office success of earlier times when his career seemed it would never tank. But five years of a barren streak, and his efforts to keep his premium slot intact have been obvious. Sikandar’s muqaddar is set to change. At the Press meet Salman said that “Kitna bhi log bole…mere fans 100 crore toh pahuncha dete hai”.
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At 59, Can Salman Khan Still Captivate The New Generation Moviegoers?
Salman Khan is undeniably one of the most iconic figures in the Indian film industry whose impact transcends mere box office statistics. With a career that spans over three decades, his films–regardless of critical reception — frequently surpass the Rs 100-crore mark signifying his extraordinary appeal and star power. Throughout his illustrious career, Salman Khan has found himself at the centre of numerous controversies and has come unscathed. With a net worth estimated at around Rs 2,900 crore, he is an immensely sought-after star for brand endorsements. However, in recent years, his forays into guest appearances in films such as Baby John, Singham Again, Godfather and Antim have not garnered the kind of response one might expect from the audience. While his cameo in Pathaan was well-received, his lead role in Kisi Ka Bhai Kisi Ki Jaan released on Eid, faced significant criticism and was largely snubbed by both critics and fans alike. Looking ahead, the anticipation surrounding his upcoming film Sikandar is palpable. Directed by AR Murugadoss, this film marks a significant moment in his career, as it will be his first mainstream lead release following Tiger 3. Sikandar represents a pivotal juncture in his career, especially after a series of mixed receptions for his recent projects. Rumours are rife that he is in talks with well-known south director Atlee. Despite his immense charisma and dedicated fan base, a pressing question lingers in the face of ongoing controversies, and the challenges posed by a rapidly evolving industry: whether Sallu bhai at 59 can still captivate the new generation of moviegoers?

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”