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Bang For The Buck: Siraj And Bumrah Give A Good Start For Apollo Tyres!
Apollo Tyres with a reported revenue of $ 3.1 billion for 2025 seems to have made a winning start — displaying its brand name by way of front-of-shirt advertisement in India’s senior men cricketers seen in action against the West Indies at the Narendra Modi Stadium. The women in blue playing the ICC Women’s World Cup are likely to sport a new top with the Apollo Tyres brand in the second match against Pakistan in Colombo, but the tyre company has set off with a smooth run with Jasprit Bumrah and Mohammed Siraj in action for 14 overs each on the first day of the first Test. The company has signed a record deal worth around Rs 580 crore up to March 2028. Apollo Tyres replaced Dream XI as the front of shirt sponsors after the Union government outlawed real-money online games in the country. The focus was on India’s 11 players on the field after the West Indies chose to bat winning the toss. By tea time India’s new ball operators in Bumrah (3 wkts) and Siraj (4 wkts) were calling the shots. Siraj is taking the centre for the team in flannels with Bumrah not at his very best because of a nagging back. The live wire from Charminar city scythed through the West Indies top order and Bumrah came into his own in the third spell of six overs plus in which he bowled at 140 kmph plus to uproot the stumps of two West Indies batters. With Mohammed Shami not in the reckoning, Siraj with 100 plus Test wickets is seen as an ideal foil to Bumrah and all set to even don the bowling leadership cap, very soon!

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”