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Bang For The Buck: Siraj And Bumrah Give A Good Start For Apollo Tyres!
Apollo Tyres with a reported revenue of $ 3.1 billion for 2025 seems to have made a winning start — displaying its brand name by way of front-of-shirt advertisement in India’s senior men cricketers seen in action against the West Indies at the Narendra Modi Stadium. The women in blue playing the ICC Women’s World Cup are likely to sport a new top with the Apollo Tyres brand in the second match against Pakistan in Colombo, but the tyre company has set off with a smooth run with Jasprit Bumrah and Mohammed Siraj in action for 14 overs each on the first day of the first Test. The company has signed a record deal worth around Rs 580 crore up to March 2028. Apollo Tyres replaced Dream XI as the front of shirt sponsors after the Union government outlawed real-money online games in the country. The focus was on India’s 11 players on the field after the West Indies chose to bat winning the toss. By tea time India’s new ball operators in Bumrah (3 wkts) and Siraj (4 wkts) were calling the shots. Siraj is taking the centre for the team in flannels with Bumrah not at his very best because of a nagging back. The live wire from Charminar city scythed through the West Indies top order and Bumrah came into his own in the third spell of six overs plus in which he bowled at 140 kmph plus to uproot the stumps of two West Indies batters. With Mohammed Shami not in the reckoning, Siraj with 100 plus Test wickets is seen as an ideal foil to Bumrah and all set to even don the bowling leadership cap, very soon!

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.