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Apeejay Group Sells Off Their UK Tea Business
Apeejay Surrendra Group have sold off their interest in the UK-based Typhoo Tea to London based private equity firm, Zetland Capital. Post sell off, the PE firm led by dealmaker Ahmed Hamdani, has become the majority shareholder of Merseyside, the Liverpool-based company which has been battling heavy losses over the past few years. As per the agreement, the licence to sell teas under the Typhoo brand in India will remain with the Apeejay Group for the time being. The Kolkata-based Pauls, with interests in real estate, hotels, shipping, tea plantations and logistics, had bought the 120-year-old UK-based Typhoo Tea from Premier Foods for £80 million in 2005. The Pauls launched Typhoo packet teas and herbal infusions in India in 2008, building on its famed British legacy. Typhoo Tea’s troubles began after its strategy to ramp up sales at its private label business floundered badly. The prolonged uncertainty over Brexit also hurt badly. The Pauls decided to exit Typhoo Tea because the British venture was bleeding and needed huge cash infusions. Founded by John Sumner Junior in 1903, Typhoo Tea was the first to sell ready-packaged and also the first to launch a green tea blend in the UK. Typhoo’s brand portfolio includes: Glengettie, Melrose’s, instant tea Lift, organic Heath & Heather, and speciality tea Ridgways of Londo

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”