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Apeejay Group Sells Off Their UK Tea Business
Apeejay Surrendra Group have sold off their interest in the UK-based Typhoo Tea to London based private equity firm, Zetland Capital. Post sell off, the PE firm led by dealmaker Ahmed Hamdani, has become the majority shareholder of Merseyside, the Liverpool-based company which has been battling heavy losses over the past few years. As per the agreement, the licence to sell teas under the Typhoo brand in India will remain with the Apeejay Group for the time being. The Kolkata-based Pauls, with interests in real estate, hotels, shipping, tea plantations and logistics, had bought the 120-year-old UK-based Typhoo Tea from Premier Foods for £80 million in 2005. The Pauls launched Typhoo packet teas and herbal infusions in India in 2008, building on its famed British legacy. Typhoo Tea’s troubles began after its strategy to ramp up sales at its private label business floundered badly. The prolonged uncertainty over Brexit also hurt badly. The Pauls decided to exit Typhoo Tea because the British venture was bleeding and needed huge cash infusions. Founded by John Sumner Junior in 1903, Typhoo Tea was the first to sell ready-packaged and also the first to launch a green tea blend in the UK. Typhoo’s brand portfolio includes: Glengettie, Melrose’s, instant tea Lift, organic Heath & Heather, and speciality tea Ridgways of Londo

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.