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Sowmya Anbumani Seeks Divine Intervention In The Father-Son Feud For Party Control
There is a saying in Hindi, Aapko Aam khanese matlab hai ya ghutli ginnese?  For Dr S Ramadoss and his feuding son, Dr Anbumani, the PMK and its symbol, the Mango have come to a collision point in their succession battle for taking over the party. In this bitter battle, not just Dr Anbumani but even his wife Sowmya has been targeted by Dr Ramadoss senior stating that her ambition has made the father-son dispute irrevocable. He claims that even as he had brought the alliance with AIADMK to almost closure in 2024, Sowmya sabotaged it with her hectic hospitality, inviting Annamalai to their Thailapuram residence and overturned the alliance as BJP was her choice. The impasse has come to a point where Dr Ramadoss says Dr Anbumani is no longer the party head and leader, even as the son insists that his term lasts till 2026 according to the Election Commission. Going a step higher, Sowmya has taken the matter to the Gods. She travelled with her two daughters to Rameshwaram, Dhanushkodi and to the temple of Nambu Nayaki Amman, a temple where thousands of devotees seek the Goddess’s blessings for their problems. This is highlighted by a ritual …fresh green turmeric is ground on stone grinders here then the turmeric paste is offered to Nambu Nayaki. Sowmya, seasoned bahu and politician went a step further …. She offered luscious looking mangoes too , to the Goddess …probably praying that her husband succeeds in getting both party and leadership in this bitter power struggle in the PMK. Considering that 80 % of the followers are silently throwing their hats in favour of Dr Anbumani, the turmeric and mangoes could well be a winning combo.
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Don't Go For A CM Face In Tie-Up With AIADMK, Annamalai Tells Shah
In his interactions with Union Home Minister Amit Shah, Tamil Nadu BJP President K Annamalai had reportedly made it very clear that the BJP should enter into a pre-poll alliance with the AIADMK only if it did not agree to projecting to anyone from the regional party as CM candidate. Armed with facts and figures, he explained to Shah that the AIADMK under Edappadi K Palaniswami’s (EPS) leadership had been steadily declining including its vote share. Annamalai insisted that the BJP must work on stitching up a NDA alliance in TN that builds on gains that the BJP made in 2024 Lok Sabha elections by going alone. It may be recalled that it was the AIADMK that had walked out of the NDA alliance in Sep-Oct 2023 months ahead of the 2024 Lok Sabha elections. Yet, the BJP managed to double its vote share from 3.66% to 11.1% though it did not win a single seat. It would be interesting to see how the AIADMK chief EPS responds to this precondition from BJP. EPS has been pushing for the NDA to project him as the CM face. BJP sources say EPS has been playing tricky. Soon after his meeting with Shah, EPS reached Chennai and repeated charges against Modi government that the DMK government has been making regarding the NEP and Centre not clearing state’s dues. His comments surprised some Congress leaders. So, will Annamalai who has been TN BJP chief since 2021 be eased out? Such posts are for three-year terms only. For the sake of caste dynamics — as there are one too many Gounder community leaders like Annamalai and Mahila Morcha chief Vanathi Srinivasan, it is felt the party may go for a Thevar leader Nainar Nagendran, a BJP MLA from Tirunellveli. A final call on Annamalai, who has opted to work as cadre, will of course be taken post PM Modi’s TN visit on April 6.
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DK Shivakumar Puts Annamalai In His Place
The Karnataka deputy chief minister DK Shivakumar put the Tamil Nadu BJP chief K Annamalai in his place, dubbing him an unimportant person who had no knowledge of the threat that delimitation could pose to the southern states. The local BJP had arranged for black flags to be shown at all major cities in Tamil Nadu on the day that Stalin held his summit against delimitation at a deluxe hotel in Chennai. It was the local BJP’s point that Shivakumar, whose state refuses to give Tamil Nadu a just share of Cauvery water, and Kerala CM Pinarayi Vijayan who does not talk to Tamil Nadu on important issues like the Mullaperiyar dam, its maintenance and permissible height, should not be state guests in Chennai. Shivakumar made the point about Annamalai’s view of delimitation as an irrelevant subject being unimportant because what counts is what the Prime Minister and the Home Minister think of it. DKS said he could understand Annamalai being loyal to his party, but he seems not to understand what could happen to his own state of Tamil Nadu if the delimitation proposal goes through. If proportional representation according to population is done after the next census, UP could have as many as 137 seats in the Lok Sabha compared to 80 now whereas Tamil Nadu may end up getting four more seats than its current 39.
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Tamil Nadu BJP-AIADMK Turf War Turns Bitter
Their dreams of seizing power or even sharing it long over, the BJP and AIADMK are fighting a turf war for second place in Tamil Nadu in a bitter manner. The language of exchange between the two parties has hit a nadir with BJP TN chief K Annamalai calling former CM Edappadi K Palaniswami a ‘frog in the well’ and an ‘ignoramus,’ among other things. Not to be outdone in verbal calisthenics, AIADMK leaders took potshots at Annamalai calling him ‘an octopus’ and ‘a leech’ and burning his effigies routinely until he left for the UK for a 3-month sabbatical to join the Chevening Gurukul Fellowship for Leadership and Excellence programme. It is hard to imagine the two friendly parties in J Jayalalithaa’s time and officially allies after her death in 2016 for seven years till Sept 2023 could turn out to be such sworn rivals. The fight is for second place in TN behind the ruling DMK, which both parties are aspiring for in the 2026 assembly polls though the dynamics in those elections may be churned by the presence of superstar Vijay’s Tamilaga Vettri Kazhagam (TVK) that will be splashing its entry into state politics this month. With Union Defence Minister Rajnath Singh releasing a commemorative Rs 100 coin for M Karunanidhi centenary in Chennai, the rumour mills are working overtime imagining secret pacts between BJP and DMK. As they say, anything is possible in politics, more so in TN. 
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Has Any Congress State Chief Gone To Jail Under Goondas Act, Annamalai Asks
Tamil Nadu politics may not have seen such an intensely personal battle between the heads of two state parties since the days of Karunanidhi-Jayalalithaa. Even in those days it was a battle in which the personalities rarely cursed each other in public and were quite prepared to let the other be, however contemptuous they were of each other. The same rules of engagement do not apply to K Annamalai, head of the BJP in TN and Selvaperunthagai, TNCC chief.  They have been fighting tooth and nail in the media, freely cursing each other. Annamalai has taken it a step further by suing the TNCC head for libel. The verbal duel began when Annamalai said he was forced to refer to the TNCC chief as a “history sheeter” because of the challenges being thrown at him for inducting into BJP some persons with criminal antecedents. It appears that Selvaperunthagai was once detained under the Goondas Act and has several serious cases pending against him even as he jumped across five parties before hitting it big time with the Congress, which has some importance in TN thanks to its ally in the ruling party DMK. Does the Congress have a party chief in any state who has gone to jail charged with murder and jailed under Goondas Act, Annamalai asked. The duel has stirred media interest at a time when TN politics has had a dry run.
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High Command Diktat Sees Tamilisai, Annamalai Smoke Peace Pipe
After the much talked about high voltage dressing down in public of BJP leader Dr Tamilisai Soundararajan by home minister Amit Shah during Chandrababu Naidu’s swearing-in ceremony, the whole clip going viral saw BJP doing damage control. Tamil Nadu BJP chief K Annamalai went to her residence to pay his respects and the media was peppered with the optics of this Akka-Thambi (sister-brother) closeness. Memes about the Tamil hit Shivaji Ganesan- Savitri film Pasa Malar flew thick and fast. Dr Soundararajan is from a staunch Congress family…father Kumari Ananthan and her late cousin Vijay Vasanth expressed their shock when she joined the BJP. But a patch up took place when she married Dr Soundararajan in the presence of the two tallest Dravidian leaders –MGR and Kalaignar, underscoring her debut as a young leader. Her unique hairstyle and bright sarees have been mocked sometimes cruelly after her defeat by suave and sophisticated Tamizhacchi Thangapandian. Many opposition leaders used to tease her Tamilisai “Parattai” (unkempt sloppy hairdo) they called her. Unfazed she would shoot back… I may be, but at least my hair is original, not a wig master, Ouch! Stalin. With over 25 years of public life, walking out of two Governorships, this 62-year old former TN BJP chief post is relevant in her own right. An election loss and the public exposure, however anti-party, all stemmed from stress. Will Congress welcome her after Amit Shah publicly ticked her off?  Tamilisai’s predicament is aptly described by the 17th century poet John Milton in Paradise Lost where he says “Better to reign in Hell than serve in Heaven.”
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Annamalai Springs A Surprise, Catches Up With Tamilisai
In a surprise move, Tamil Nadu BJP President K Annamalai dropped by Chennai South candidate Tamilisai Soundarajan’s house in Chennai and briefly chatted up with her. The interaction follows furore in the social media over home minister Amit Shah publicly censuring her for her comments against lack of alliance between AIADMK and BJP in the 2024 Lok Sabha polls; Tamilisai blamed Annamalai for severing ties with the AIADMK. Tamilisai, who belongs to the influential Nadar community, had resigned as Telangana Governor, as she was hoping to get elected as MP and become a central minister. She was aware of the effort made by Annamalai to build the BJP in the state and was hoping to capitalise on the goodwill created by him. She had polled as much as 2 lakh votes, which is sizable. However her remarks against Annamalai were not liked by the BJP top brass as it was the AIADMK which had walked out of the NDA fearing loss of minority votes in September 2023. It was Annamalai’s effort that had helped the BJP increase its vote share to 11.24 %. Meanwhile, Annamalai also hit back at DMK’s K Kanimozhi after she mocked him for not winning any seat in Tamil Nadu. The NDA, which comprised 7 parties besides the BJP, could not win any seat even though its vote share went up. Kanimozhi said Annamalai’s loss in Coimbatore showed that there was no place for the BJP in TN. She also said that Annamalai’s continuation as BJP’s Tamil Nadu chief was not good. Responding to Kanimozhi’s remarks, Annamalai said: “If my father was Karunanidhi, I too would have won all elections easily in Tamil Nadu. My father’s name is Kuppuswamy. He is a farmer and nobody in my family has got any smell of politics.”
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DMK Heaves Sigh Of Relief As Annamalai Loses
The sigh of relief in the DMK may have been loud enough as the results in the Lok Sabha polls restored the national balance somewhat.  When opposing the BJP tooth and nail in the state and broadcasting their aversion to the party nationally in cutting speeches by CM Stalin and his son Udhayanidhi, the DMK understood that a BJP back in power and in full control of Parliament may have tried to play tricks. The unspoken fears were about the Centre beginning to needle the top brass of the party by using the federal investigating agencies further after their efforts to break Senthil Balaji as a key money maker and funds mover in both Dravidian parties (he was earlier with AIADMK) have not succeeded. DMK’s strategy to counter the BJP where it hurt was to ensure that the state chief K Annamalai was beaten. It can be revealed that the ruling party was unusually generous with purse strings to bring about a favourable result in Coimbatore. Had Annamalai succeeded he would have stood a good chance of being drafted into the Union ministry where, with a post in the Finance Ministry, he could have aimed for settling scores with the DMK brass. Of course, the mood may have altered slightly after the results, and it is unlikely that the top leaders will become subjects of interest to financial investigations any time soon.
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Is Coimbatore The Hottest Battleground In This Election?
Probably, no candidate, no constituency and no state has made this kind of a news in previous elections as has  Coimbatore in the 2024 Lok Sabha Elections . With reams of reviews and bundles of money wagered and spent, Coimbatore has stood out like a starburst in the very first phase. The moment meteor Malai, Annamalai was named as BJP’s candidate, all six assembly segments went into a tizzy. Sulur, Palladam, Kavundanpalayam are seen as pocket boroughs of the DMK and its alter ego, the AIADMK. Singanallur, Coimbatore North and CBE South are distinct urban strongholds, with overriding corporates and educated elite, and these three segments worked non-stop for Annamalai — 28,000 volunteers, vetted and conscripted worked for him. DMK, on its part, convinced its ally CPM to move over, and allow its candidate Ganapati Rajkumar to contest against Annamalai.  Despite all the hype, the ground reality was that the BJP had very few booth level managers/workers, they had to “import” rank outsiders. Interestingly, all opinion polls and surveys seem to be specially focussed on Annamalai’s Coimbatore constituency and the entire state. And most of them indicate Annamalai has an edge but there is no gain saying the fact that he has emerged as a dominant force in Tamil Nadu politics. This David has age on his side so can vanquish the aging Goliaths to eventually emerge the victor.
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BJP Rise In TN Scares State Polity, Dravidian Parties Unite To Defeat Annamalai
 The BJP, which is heading a non-DMK, non-AIADMK bloc in Tamil Nadu and is contesting directly from 19 seats, including Coimbatore from where its state BJP chief K Annamalai is contesting, hopes to make good electoral inroads in the Dravidian heartland. With opinion polls indicating that the BJP could spring a surprise in the southern state, the buzz is that there is an unofficial tie-up between the DMK and the AIADMK to defeat the outlier BJP. In fact, the two Dravidian parties are so alarmed by the rise of Annamalai they are even uniting to defeat him in his Coimbatore Lok Sabha constituency. Coimbatore is also the home ground of AIADMK leader Edappadi K Palaniswami. Which is why it does seem odd to see the AIADMK join hands with the DMK to fix Annamalai. It is being said a sinister project to defeat Annamalai in Coimbatore is being executed by Tamil Nadu chief minister MK Stalin’s son-in-law and businessman  V Sabareesan and minister’s son Udhayanidhi. Sabareesan has reportedly been making multiple trips to Coimbatore. Of course, the eagerness of DMK’s first family to pin down Annamalai in Coimbatore has not helped much. Annamalai has been busy traveling to other constituencies and all over the state. Opinion polls are indicating that the BJP-NDA could win four to six seats in Tamil Nadu. Non-BJP leaders concede that PM Modi has been giving a lot of attention to the state; he has visited Tamil Nadu over eight times since the beginning of 2024. Modi’s visits are naturally bound to yield results.
BJP Candidates
BJP Releases List Of 9 Names For Tamil Nadu, Annamalai Leads All Seniors In Fray
Tamil Nadu’s BJP first list of 9 Lok Sabha candidates was more or less on expected lines. The party leadership decided that all its senior leaders — from  state BJP unit chief and charismatic K Annamalai to Union Minister L Murugan to former governor Tamilisai Soundararajan and  former Union minister Pon RadhaKrishnan — must enter the fray and  explore the popularity of  the BJP and ensure that  PM Modi’s message reaches people. This was apparently the desire of PM Modi who has paid special attention to the state and has been regularly visiting Chennai and other TN cities in the past few months. As for constituencies, Annamalai would probably be comfortable in his skin as his maiden contest would be from Coimbatore, which is his home turf. The BJP also enjoys a good support base here. Another contest that would be equally interesting is one in Thoothukudi where the party has fielded Nainar Nagendran against incumbent DMK MP Kanimozhi, sister of TN CM MK Stalin. A combative BJP MLA, Nainar could prove to be a challenge for Kani after rains wreaked havoc in her area recently. The third interesting contest would be Kanyakumari from where Pon Radhakrishnan, who was a minister in Vajpayee government, is looking at a smooth re-election. This is a seat that any Nadar leader would covet. The Perambalur seat has been given to TR Paarvinder, founder of Indiya Jananayaka Katchi. He owns SRM University & Tamil channel Puthia Thalaimurai. It is certainly not going to be a smooth sail for a fellow Nadar leader Tamilisai Soundararajan from Chennai South. Similarly it will  be  a tough battle for Union Minister L Murugan to take on a “resourceful” 2-G enabled A Raja in Nilgiris, a reserved constituency  The  BJP has  fielded a resourceful C Narasimhan from Krishnagiri.
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Tamil Nadu Electoral Seat Sharing Talks, Spicy As Sambhar
Tamil Nadu is where power packed deals are taking shape for seat sharing talks with DMK cracking the whip.  To deal with pouting allies and demands. Take veteran Vaiko heading the MDMK. He insists that this time, his party wants to contest on its own symbol. Vaiko is also insisting on the coveted Trichy Lok Sabha seat. Stalin agreed for the first condition, but was not budging on the demand for one Lok Sabha and one Rajya Sabha seat. Vaiko’s six-year Rajya Sabha term ends in 2025, and he wants son, Durai to move in seamlessly. The DMK is challenged to accommodate CPI, CPM and other allies. The Congress has a new leader, Selvaperundagai who is keen to show that the new boss has his own agenda and perception. After two rounds of high decibel negotiation with DMK, he is bent on getting the nine seats, the same number it contested in 2019.  Kamal Hasaan who has also aligned with DMK is bent on getting either Coimbatore seat or south Chennai but incumbent Marxists MP is refusing to budge. Will Stalin accede to Kamal’s request or promise him Rajya Sabha seat? But Annamalai is the Trojan horse in this alphabet soup as it is his untiring image building which has turned this election to a three cornered fight  for the first time in TN. As for the AIADMK, which has cut loose from the NDA fortress, it is very clear that only those with deep pockets (deep enough to register their claim at Rs 15 crore a pop for a seat) need apply.
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Will The PM Choose To Stand From Rameswaram In 2024?
A rumour, or is it a news tip, refuses to go away. This has to do with Prime Minister Narendra Modi being close to fixing Rameswaram as the constituency from which he will stand for the Lok Sabha in the 2024 election. The BJP is paying a lot of attention to the district in south Tamil Nadu of which Rameswaram, a famous abode of Lord Shiva, is host to a temple that draws devotees in their millions. Rameswaram is also where PM Modi is to host a big meeting on August 18 with Tamil Nadu fishermen to apprise them of steps being taken by the government of India to ensure their safety and better treatment at the hands of the Sri Lankan Navy if ever they stray past Indian territorial waters in search of better catch in more southern waters. The district is also from where the TN BJP chief K Annamalai will begin his padayatra after taking the blessings of BJP biggie Amit Shah on July 28. The party is laying much store by the padayatra its chief is planning during which he will also be releasing more of the DMK Files of the kind that shook up the ruling party in TN when it exposed audio clipping featuring the then Finance Minister Palanivel Thiaga Rajan (PTR). Maybe, there is some heft to the news of Modi toying with the idea of moving south from Varanasi to another holy city.
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AIADMK Woos BJP National Leaders As Annamalai And EPS Don’t See Eye To Eye
AIADMK and the local BJP under K Annamalai’s leadership are not on the best of terms. Despite being told to go easy on alliance talk, the former cop keeps harping on the uneasy ties and how 2024 Lok Sabha polls could see BJP go it alone in Tamil Nadu. This is why Edappadi Palaniswami (EPS) is hoping to impress on Prime Minister Narendra Modi the need for BJP to treat his party as a trusted ally. EPS will be meeting the Prime Minister on his busy Chennai visit on Saturday (Apr 8) when he will also be asking him for a few seats in Tamil-dominated areas of Karnataka like KGF, Marthahalli and other border areas and Chamrajnagar for the polls on May 10. This would help seal the relationship with the NDA.  Meetings that AIADMK MP, M Thambidurai, had with Union Home Minister Amit Shah and BJP national president J P Nadda set the tongues wagging in the political circles. But the AIADMK was said to be feeding him with news of what the TN government and its leader MK Stalin are up to and how to keep a check on them. With the courts inclined to support a majority of the party that is behind EPS, the BJP is interested in furthering ties with him but would still keep a door open for the likes of O Panneerselvam in the hope of uniting Jaya’s party.
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With AIADMK Firmly Under His Control, EPS Trains His Eyes On Alliance Partners
With the Madras HC rejecting O Panneerselvam’s application, Edappadi K Palaniswami (EPS) was elected unopposed as General Secretary of the AIADMK, a party founded by MGR in 1974. After his death it was in the iron grip of J Jayalalithaa for 27 years till her death in December 2016 which saw both EPS and OPS pitted against each other for the control of the party.  With EPS firmly in the saddle, the scene at the party headquarters was upbeat with fire crackers bursting, a 50-kg laddoo on display and milk ‘abhishekam’ offered to the giant cut-out of EPS. Interestingly, EPS was coaxed to wear MGR’s signature cap and dark glasses. Not surprisingly, he obliged his party workers. His first announcement after the verdict was to add more muscle to the party with a membership drive. His second urgent strategy is to keep the current alliance partners intact especially PMK’s Dr Ramdas who is being wooed by DMK. But the real problem is Tamil Nadu BJP chief K Annamalai. Both don’t see eye-to-eye. Annamalai who wanted to walk out of the alliance, and go solo, has been stopped in his tracks by the party’s Delhi high command.  EPS is well aware of the serious hoops he has to jump. But, for now he is firmly in the saddle everybody will accept his leadership.
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Annamalai Will Have To Simmer Down And Continue To Work With EPS and AIADMK
It is being stressed that the Tamil Nadu alliance of the AIADMK and the BJP is intact. The local BJP chief K Annamalai may not think so, but he has been told to lay off from spreading any disaffection in the ties and to be prepared to work with the Edappadi Palaniswami group into the 2024 Lok Sabha polls. This is a decision taken at the highest levels of BJP and is way beyond Annamalai’s status in the party to change anything unless the AIADMK feels it can risk dropping BJP. After defeats in 2019 and 2021, the AIADMK has been tending to blame its loss of vote share on its association with BJP, which doesn’t jell with the voters in Dravidian Tamil Nadu. And the recent bypoll to Erode East was further indication of where voter sentiment lies. Annamalai has been a proactive local chief who has given the party some presence on the ground where he has shown organising ability to gather forces for protests, etc. Yet, it is a far cry for the BJP to go independent in a land that will not openly recognise Hindutva or far-right views. Unless the top two in the BJP decide otherwise, Annamalai will have to buckle down and work with EPS regardless of his personal opinion on the prevalent cash-for-votes brand of politics.
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Money Can’t Buy Edappadi Love, As BJP Jilts AIADMK On Valentines, In TN
Did BJP leader Amit Shah decline funds offered for UP elections by AIADMK’s Joint Coordinator, Edappadi K Palaniswami? The same Edappadi’s fundraising efforts were praised during the Karnataka, Bihar polls. Why? Five state elections with Tamil Nadu local body polls has exposed the worst in political expediency – the use and throw model.  Strangely, poll campaigning in TN is reverberating over happenings in North India. Jothimani Sennimalai, Congress MP from TN, threw the gauntlet and said, “Dissolve AIADMK, Merge it with BJP”, “AIADMK is BJP’s B team”. The BJP, however, won’t piggyback on the TN party anymore. In TN, under state chief K Annamalai BJP has charted a new course. After the Rajinikant fiasco, Annamalai has been given carte blanche by the high command to create an enabling environment for BJP’s entry into TN on its own although Rahul Gandhi proclaimed that, “BJP can never set foot in TN”. Insiders say, the real action will start after election results of the five States are known. Annamalai, it seems, does not hide his contempt for Edappadi and has even advised Amit Shah to eschew AIADMK funding. The BJP distanced itself from the southern state party by not joining issues with AIADMK on the NEET subject. Edappadi and his flock may now pay a price for kowtowing and their BJP compromise.
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Ex-IPS Hero & Tamil Nadu BJP Chief K Annamalai Seen Among The Leaders To Watch At The Party National Meet
Clearly, the star of the one-day BJP national executive was Tamil Nadu BJP President K Annamalai who got the opportunity to second the political resolution; UP Chief Minister Yogi Adityanath was the mover of the resolution. Annamalai was not only handpicked for the task but Prime Minister Narendra Modi himself chose to introduce the 37-year-old former Karnataka cadre IPS officer to the audience. This after BJP President JP Nadda had already finished doing the honours. Speaking about Annamalai, Modi was quoted as saying that as an officer he had a bright future in his profession; in politics he could have also chosen regional parties like AIADMK or the DMK, but he zeroed in on the BJP for probity and clean politics. BJP leaders felt the way PM showered encomiums on Annamalai, it certainly seemed he was the chosen one. Under Annamalai’s stewardship since July this year, the state BJP has been making rapid strides. The BJP made gains in panchayat elections in nine districts in northern Tamil Nadu. Modi focused on looking at the silver lining – without making any reference to Himachal reverses. Annamalai’s success in a hostile environment like TN was worth showcasing to the party cadre. The spotlight was also on the decisive win in Telangana; and vote accretion in Badvel (SC) in AP, and in Ellenabad in Haryana amid farm law protests.
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Tamil Nadu BJP Chief K Annamalai Rubs Media On The Wrong Side
The local BJP chief K Annamalai seems to have got off on the wrong foot when he took on the media soon after succeeding L Murugan, who got promoted to the Union Cabinet in a junior minister’s role. In an official warning, the BJP threw cold water on talk of dividing Tamil Nadu into two parts to create a Kongu Nadu. But that seems to have had little effect on the former cop who lambasted the media for false news saying that his former boss would soon control all media from Delhi while in the I&B ministry. The talk of a Kongu Nadu in western Tamil Nadu, which showed some interest in electing a couple of BJP MLAs while being a long time bastion of AIADMK, was built up by the media but shot down by New Delhi where leaders sent word down to the rank and file that they would not countenance the idea of carving a region out of the old State. “Kongu Nadu is not BJP’s idea. A prosperous Tamil Nadu and a strong India is the BJP’s goal,” the party’s State media unit president, ANS Prasad said in a statement, urging party members not to express their personal views at party meetings, media interviews and social networking platforms.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.