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Tollywood Gets New Genre Actor-Turned-Producers
The growing trend of Bengali Tollywood is that several actors turn producers in order to compete with the OTT creative works that have gained immense popularity post Covid pandemic. From superstar Prosenjit Chatterjee, Jeet, Dev to parallel actors Parambrata Chattopadhyay, starlet duo Bonny Sengupta and Koushani Mukherjee and several others have started their own production houses. Majority of the actor-turned-producers have pointed out that their production ventures are mainly to explore themselves as actors in varied subjects and roles. According to Jeet, Grassroot Entertainment’ and Jeetz Filmworks focus mainly on commercial blockbusters with Jeet in the lead. It can be recalled that after establishing himself as a heartthrob of Bengali movies Dev set up his own production, Dev Entertainment Ventures which has produced Projapati, Tonic, Kishmish, Bagha Jatin and Durgo Rahasya. As Dev points out, it is important to do good content and establish oneself as an actor after having a good stint as a hero. However, Parambrata identifies that content is the only thing that matters to him the most. This cerebral actor established his first production house Workshop Productions in 2011 along with colleague actor Rudranil Ghosh but had to close it down. Now, with directors Aritra Sen and Supriyo Sen he has started Roadshow Films. Veteran Actor Prosenjit’s production house, NIDEAS Creations and Productions is giving opportunities to newcomers while Bonny and Koushani had to launch BK Entertainments only to break free from being typecast in romantic movies. 

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.